OPI Walks Runway with Joanna Mastroianni for New York Fashion Week

OPI joined designer Joanna Mastroianni at New York Fashion Week yesterday at Lincoln Center. Models walked the runway in black, gold, silver and bronze dresses, with other garments featuring bolder, jewel-toned hues of ruby red and amethyst. The rich, metallic hues seen throughout the line were continued with nails, which were polished to a graphite silver sheen by layering OPI nail lacquer in Lucerne-tainly Look Marvelous over OPI nail lacquer in My Private Jet.

Photos courtesy of OPI.

Girly Bits Announces P.S. I Love You Collection

Girly Bits Announces P.S. I Love You Collection

Collection release date: Monday, February 11th, 2013

Announcing "P.S. I Love You", the latest collection available from Girly Bits Cosmetics. A collection of three love themed polishes.

This collection is dedicated to the memory of Doris Sewell Rudeen, the mother of a dear friend.

You can read the obituary for Doris HERE.

The "P.S. I Love You" Collection

• Hot Shot ~ a hot pink holographic lacquer
• Twitterpated ~ a light purple foil/holographic with pink shimmer
• A Mother's Love ~ pink and gold holographic glitter of various shapes and sizes (includes pink holographic hearts) with gold shimmer

Swatches (L-R):

• A Mother's Love over white
• A Mother's Love over Hot Shot
• Hot Shot alone
• A Mother's Love alone
• Twitterpated alone
• A Mother's Love over Twitterpated
• A Mother's Love over black
• A Mother's Love over a violet purple

New labels
We are no longer using paper labels on our nail lacquer. The labels pictured above are a clear transition label that will be applied on all bottles until we receive shipment of our printed labels. As you can also see in the picture above, our polish names are now found on the label on the bottom of the bottle!

Where to find "P.S. I Love You":
P.S. I Love You will be available Monday, February 11th, 2013 on the Girly Bits Big Cartel store. Retail pricing on Girly Bits is as follows:

• Hot Shot ~ $11.50
• Twitterpated ~ $11.50
• A Mother's Love ~ $10.00
• P.S. I Love You (Bundle of all 3) ~ $33.00

At the time this newsletter was sent, we had confirmed that this collection will also be available in the near future at the following Girly Bits Authorized Distributors: Harlow & Co., Foxy Fingertips, Femme Fatale, & Llarowe. Please refer to each site for release dates and pricing.

For more information on Girly Bits Cosmetics, please visit their blog, Facebook, Pinterest, Twitter and Instagram.

OPI's Oz The Great and Powerful Collection

OPI Celebrates Disney’s Oz The Great and Powerful with Limited Edition Nail Lacquers, Including NEW Liquid Sand Hue

OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.

“OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.

“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”

With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:

• Lights of Emerald City - White confetti adds city girl flair and style to nails.
• Don’t Burst My Bubble - Don’t wake me...I’m dreaming about puffy clouds of white.
• When Monkeys Fly! - I’m simply bananas for this gold confetti.
• Glints of Glinda - Only a good witch could turn beige from meek to chic.
• Which is Witch? - Is this silver glitter with iridescent sparkle or the other way around?
• I Theodora You - This adorable, sheer pink is bewitching on you.

As with all OPI nail lacquers, the shades inspired by Oz The Great and Powerful contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.

This limited edition promotion will be available beginning March 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Joins Jenni Kayne for New York Fashion Week Fall/Winter 2013

OPI joined Jenni Kayne today for the Fall/Winter 2013 presentation. Models wore OPI nail lacquer in MonSooner or Later. This bright coral red hue added a bold pop of color to the collection's mix of dark camel, black, nude, emerald and gold. The nails complemented a similarly bright shade on lips. Shown below is a look at the presentation, including a close-up shot of the nails against Jenni Kayne's deconstructed paisley done with bold absinthe yellow.

Photos courtesy of OPI.

OPI Struts Catwalk with Houghton for New York Fashion Week

OPI joined designer Katharine Polk for the Houghton show yesterday. The models wore tips painted with OPI nail lacquer in Samoan Sand and topped with an extravagant lace featured in several of Polk's designs. The nails were then given a slightly pointed oval shape for a one-of-a-kind look. Shown below is a close up picture of one of the dresses featuring the lace, as well as an image of the final nail look.

Photos courtesy of OPI.

OPI Joins Candela for New York Fashion Week Fall/Winter 2013

OPI joined designer Gabriela Perezutti for the Candela presentation today at Lincoln Center. Models wore OPI nail lacquer in Don't Pretzel My Buttons. This warm nude shade nicely complemented the collection's rustic, romantic feel.

Photos courtesy of OPI.

OPI Walks Runway with BCBGMAXAZRIA for New York Fashion Week

OPI joined BCBGMAXAZRIA in kicking off Mercedes Benz Fashion Week this morning at Lincoln Center. Models walked the runway wearing OPI nail lacquer in Black Onyx topped with a coat of OPI Matte Nail Envy for a slightly matte finish with a little gloss. The dark nails provided a great complement to the black, white and blue hues, bold prints, and furs that were showcased in the Fall/Winter 2013 collection.

Photographs courtesy of OPI.