OPI Starlight Collection for Holiday 2015

Starlight Collection by OPI brings a constellation of color to nails and toes for Holiday 2015. This new collection of 18 limited-edition nail lacquers and GelColors sends style into the stratosphere with hues as glittery as the night sky, as deep as space itself, and as riveting as a romance written in the stars.

Beauty and technology collide to stellar effect in Starlight Collection by OPI. New shades, finishes and textures fire the imagination and transport the wearer to unexplored worlds.

“Our seasonal collections have often drawn their inspiration from dream destinations, and now, the sky really is the limit,” says Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “For Holiday 2015, the sparkle and glow of distant stars and galaxies is right at our fingertips, no telescope required. Starlight Collection by OPI is on a mission to make you shine, and prove that beauty is indeed universal.”

“From rich jewel tones and unearthly metallics to spectacular glitters and celebratory confettis, we love these shades and textures to the moon and back,” adds Weiss-Fischmann, who notes that the collection also includes Swarovski crystal and metallic embellishments to inspire nail art worthy of any holiday soiree.

Starlight Collection by OPI includes the following shades in both nail lacquer and GelColor formulas:

• Love is in My Cards - This warm, romantic red is destined for me.
• Ro-Man-ce on the Moon - Rendezvous in the glow of this lustrous, rich red.
• Guys & Galaxies - This maroon beauty makes my world go ‘round.
• Let Your Love Shine - Show it off in shimmery, red splendor!
• I’m in the Moon for Love - Simply because I’m wearing this plum.
• Cosmo with a Twist - Subtle sparkle adds depth to this purple.
• Give Me Space - Night-sky blue with room to sparkle.
• Center of the You-niverse - Endless space black shimmer.
• No More Mr. Night Sky - An assertive, dark shimmery gray.
• Super Star Status - A spotlight-stealing silver and gold glitter.
• I Drive a SuperNova - Hitch a ride on this lustrous sterling silver.
• By the Light of the Moon - Silvery and sparkly…prepare to swoon.
• Comet Closer - May I take this warm, textured gold?
• Is this Star Taken? - Iridescent icicles fly in this smooth gold.
• Press * for Silver - This warm, rosy silver really calls to me.
• Infrared-y to Glow - Strike up the glam with red confetti and glitter.
• Ce-less-tial is More - This pink super-glitter shines with heavenly light.
• Two Wrongs Don’t Make a Meteorite - This rosy, golden confetti is so right-on!

Starlight nail lacquer shades each feature OPI’s exclusive ProWideTM Brush for the ultimate application. Starlight Collection by OPI will be available in both nail lacquer and GelColor formulas beginning October 2015. Nail lacquers will retail for $9.50 ($11.50 CAN) each at select Professional Salons and retailers including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com. GelColor is an in-salon, professional service only.

OPI Venice Collection for Fall/Winter 2015

ESCAPE TO ITALY WITH THE NEW VENICE COLLECTION BY OPI

The leading nail professional and color experts at OPI have created a collection this Fall/Winter 2015 that captures the essence of one of Europe’s most romantic ancient capitals. A city of opulent pleasures, lavish artwork, and breathtaking Baroque architecture, for centuries Venice has inspired artists and composers to create works of timeless beauty.

The world’s number one salon brand has created its own tribute to the famed “Queen of the Adriatic” with the all new Venice Collection. Featuring 15 new lacquer shades with matching GelColor to evoke the sumptuous elegance and grandiose splendor of the floating city, the OPI Venice Collection brings the alluring spirit of Venice to life anywhere.

OPI Co-Founder & Brand Ambassador Suzi Weiss-Fischmann explains, “Dreaming of Venice calls to mind peoplewatching in the piazza, sipping champagne in a gondola, or enjoying a gelato in an outdoor café as you stroll and float through this extraordinary city. So we created a collection of romantic reds, decadent blues, striking corals, dreamy pastels, elegant nudes, dramatic darks, and luxurious metallics that celebrate this vision of over-the-top indulgence.”

This bold and elegant collection will introduce 12 new shades to the permanent OPI color family, and three limited edition offerings to ignite and renew your passion for color with a touch of Italian seduction.

The complete Venice Collection will be available in both OPI Nail Lacquer and GelColor formulas.

• A Great Opera-tunity - Lush melon creme
• It’s a Piazza Cake - Persimmon creme
• Worth a Pretty Penne - Shimmery copper
• Tiramisu for Two - Coffee cream
• Amore at the Grand Canal - Ravishing red
• Gimme a Lido Kiss - Shimmering red
• Be There in a Prosecco - Opaque cream
• I Cannoli Wear OPI - Pale gray creme
• Gelato on My Mind - Icy blue cream
• Purple Palazzo Pants - Pastel lilac
• O Suzi Mio - Bold eggplant
• My Gondola or Yours? - Luscious black
• Venice the Party? - Bold aquamarine (LE)
• Baroque…But Still Shopping - Glittering gold (LE)
• St. Mark’s the Spot - Deep navy (LE)

Discover the collection beginning August 2015 at Ulta, Ulta.com and professional salons. Venice by OPI Nail Lacquers will retail for $9.50. 

Nail Envy Strength in Color Collection

THE NAIL ENVY STRENGTH IN COLOR COLLECTION

The Nail Envy Strength in Color Collection combines the fortifying power of OPI’s Original Nail Envy Nail Strengthener combined with softly tinted color in four must-have OPI shades. Now, the trusted formula you love—from the world’s number one salon brand, OPI—has added delicate, feminine color for the very first time. Infused with hydrolyzed wheat protein and calcium, the new Nail Envy Strength in Color Collection delivers maximum strengthening aid to transform weak, damaged nails into longer, stronger, harder nails shining with bold, true-to-bottle color.

Inspired by of-the-moment creamsicle hued and pink quartz spring runway looks, this first-of-its-kind collection includes classic OPI favorite shades like Hawaiian Orchid, Samoan Sand, and Bubble Bath, plus a Nail Envy-only exclusive offering, Pink to Envy. Simply apply this innovative two-in-one nail strengthener plus color lacquer directly onto nails to add some much needed muscle to your manicure.

The NEW Nail Envy Nail Strengthener Collection Includes:

• Hawaiian Orchid: A tropical pink with hints of light purple
• Samoan Sand: A warm beige-pink
• Bubble Bath: A sweet candy pink
• Pink to Envy: A Nail Envy exclusive shade in sheer light pink

OPI Brights Collection for 2015

Lacquers, gels, and limited-edition nail art kits in this season’s most sought-after bright shades. The world’s number one salon brand, OPI, is once again bringing bold nail color to the next level. For 30 years, leading salon artists have turned to OPI for the most coveted high-fashion colors with richly pigmented formulas. Now, the brand is bringing vivid, of-the-moment color to life with the latest Brights Collection.

Featuring six new must-have shades and three beloved favorites—from shockingly saturated hot pinks, to bold electric blues, to intensely vibrant lemon-lime—the collection delivers rich, true-to-bottle color in just a few coats. Take Brights in a new direction with debut glitter and metallic shades, create an unforgettable shimmering look with an exclusive Brights Swarovski crystal kit, or get statement color that lasts with the full range of Brights also available in OPI’s innovative GelColor formula. With the new Brights Collection, OPI makes it easy to create an intense color statement without saying a word.

These bold hues are the perfect way to make an impact. To create an even more dramatic pop of color, layer Brights over a solid white base.

• Can’t Hear Myself Pink! - Shimmering metallic pink 
• On Pinks and Needles - Hot pink glitter
• I Sea You Wear OPI - Iridescent metallic blue
• I STOP for Red - Scorching hot red 
• The Berry Thought of You - Delectable purple
• My Car has Navy-gation - Deep navy blue
• Hotter Than You Pink - Hot pink
• Down to the Core-al - Brilliant coral 
• Life Gave Me Lemons - Citrusy lemon-lime 

Discover the collection from May 2015 at ULTA, ULTA.com, and select professional salons.

OPI Color Paints Collection

MAKE A PLAYDATE WITH NEW COLOR PAINTS BLENDABLE NAIL LACQUER BY OPI

Translucent colors to layer and blend for endless nail art looks WHAT THEY ARE: A new line of blendable nail lacquers that let you create your own color masterpieces. This spring, the leading color experts at OPI have created a new way to get creative with nail art. The world’s number one salon brand introduces Color Paints Blendable Nail Lacquer, a line of ultra-luminous nail lacquers that let you layer and mix colors to create one-of-a-kind looks.

Featuring semi-translucent, buildable lacquers, the collection invites you to let your imagination run wild. The unique silver base illuminates each subsequent layer with striking vivid color. Stripe, swoosh, or swirl on layers of eye-catching color to create your own signature style. With nine new shades, OPI Color Paints Blendable Nail Lacquer makes each nail a paintable mini canvas of creativity.

Color Paints Blendable Nail Lacquer offers nine new shades, including:

• Silver Canvas - A clean-slate silver to illuminate your masterpiece.
• Primarily Yellow - Paint some sunshine with this glowing yellow.
• Chromatic Orange - This freshly squeezed orange is awash with color.
• Pen & Pink - I'm irresistibly drawn to this rosy pink.
• Magenta Muse - This sultry red-violet is truly inspiring.
• Purple Perspective - The depth of this purple is mesmerizing.
• Indigo Motif - I have designs on this deep, midnight blue.
• Turquoise Aesthetic - Beauty is in the eye of this deep aqua.
• Landscape Artist - The lush, verdant green of wide-open vistas.

Explore these shades from May 2015 at ULTA, ULTA.com, and select professional salons for $9.50 SRP.

OPI SoftShades for 2015

NAIL THE NUDE LOOK WITH THE NEW SOFTSHADES COLLECTION BY OPI

Lacquers, gels, and limited edition nail art kits in must-have neutrals. The number one salon brand, OPI, is celebrating the lighter side of nail color. With signature high-fashion colors and iconic shade names, OPI has been a go-to for salon professionals for 30 years. Now, to bring the richly pigmented formulas you love to the season’s hottest nude matte nail trend, OPI introduces the new SoftShades Collection. This of-the-moment collection of blushes, nudes, and matte shades delivers rich, true-to-bottle color with just a few coats, even in the lightest hues.

So be inspired to reinvent the French Manicure with new pink and white limited edition shades, create sophisticated nail art with exclusive Swarovski crystal kits, or create the ultimate bridal look in romantic springtime sheers. And for those who love a SoftShades manicure and want it to last, OPI also features these new understated shades in their gel formula.

The SoftShades collection includes:

• Chiffon My Mind - A sheer white 
• Petal Soft - A pink and white flecked with white daisy decals   
• Put it in Neutral - A pink-toned beige
• Act Your Beige! - A light beige  
• This Silver’s Mine! - A pearlescent silver
• Make Light of the Situation - An iridescent glitter 

Find them at ULTA, ULTA.com and select professional salons for $9.50 per lacquer.

OPI Fifty Shades of Grey Collection

OPI to Release New Limited-Edition Nail Lacquers Inspired by Universal Pictures and Focus Features’ Movie Fifty Shades of Grey

OPI announced today the launch of six new limited-edition nail lacquers inspired by Universal Pictures and Focus Features’ Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James. Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue. Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015.

“The Fifty Shades of Grey book series is one of the greatest publishing sensations of all time, with more than 100 million copies sold to date. Fans have fallen in love with the characters and are eager to see them translated onscreen,” explains Suzi Weiss-Fischmann, OPI Co- Founder & Brand Ambassador. “The collection captures the mood, feelings and emotions of this film with assorted hues of gray, ranging from glittering and gleaming silvers to cool gray crèmes to dark charcoal. The collection also features a rich crème red to represent passion.

“Color is so much more than something to admire. The colors we choose to wear represent our personalities, our moods, our feelings,” continues Weiss-Fischmann. “The collection bottles the film’s passion, luxury and power in six beautiful nail lacquers ideal for expressing sensuality through beauty.”

The OPI collection includes the following shades:

• My Silk Tie - This silky, gleaming silver has got me all tied up.
• Romantically Involved - I’m in a deep relationship with this luscious crème red.
• Dark Side of the Mood - This brooding, stormy charcoal is dangerously gorgeous.
• Shine For Me - This shimmering silver with subtle blue sparkle really turns me on!
• Cement the Deal - I’d sign anything to get my hands on this stony, cool gray.
• Embrace the Gray - Let this chic, moody gray crème become one with you.

Each nail lacquer shade features OPI’s exclusive ProWideTM Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI x Gwen Stefani for Holiday 2014

Gwen Stefani Joins OPI to Release 18 New Limited Edition Holiday Nail Lacquers and 18K Gold Top Coat

OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. This seasonal collection includes an assortment of red, maroon, burgundy, and forest green hues, along with shimmer-packed silver, gold and black shades.

“During the holiday season, women adopt a more glamorous beauty look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “OPI’s 18 new shades are inspired by Gwen’s edgy, sophisticated style. There are several rich, warm reds – Gwen’s signature color – deep, jewel-toned amethyst, garnet and emerald, as well as silver and gold. I recommend wearing these festive nail lacquers to instantly accessorize party dresses and elegant winter-wear.

“Gwen Stefani Holiday for OPI also includes an array of unique glitters in shades of black and white, with iridescent and chrome accents,” adds Weiss-Fischmann. “The holidays are all about indulgence, and these sparkly shades epitomize luxury!”

In addition, OPI will be releasing Don’t Speak Pure 18K Gold Top Coat. Featuring gold leaf flakes dusted with iridescent glitter, Don’t Speak Pure 18K Gold Top Coat adds gold foil texture to nails when worn over any OPI lacquer shade. This genuine 18-karat gold leaf and glitter top coat comes packaged in a special limited edition collectable box.

Gwen Stefani Holiday includes the following:

• Just BeClaus - This magnificent maroon came into my life just in the “nick” of time.
• Kiss Me – or Elf! - There’s no denying the allure of this amorous red violet.
• I Carol About You - I just fa-la-la-la-love this deep royal purple!
• Christmas Gone Plaid - I sure am plaid I found this tree-mendous forest green.
• In a Holidaze - I’m dizzy-in-love with this maroon beauty.
• Love is Hot and Coal - Turn the heat up with this deep grayish brown.
• Fashion a Bow - So busy – all tied-up today loving this bright reddish-orange!
• Cinnamon Sweet - Sugar and spice…this deep, warm red is everything nice.
• What’s Your Point-settia? - So what if I think this is the one truly perfect holiday red?
• Red Fingers & Mistletoes - This smooch-worthy red shimmer is holiday-perfect.
• First Class Desires - This mélange of gold and eggplant shimmer is #1 on my wish list.
• Sleigh Parking Only - Tell the valet to take good care of this exclusive dark burgundy.
• Rollin’ in Cashmere - Wooln’t you just love wearing this warm, luxurious gold?
• Unfrost My Heart - The shimmery cool glamour of this gleaming silver is beyond hot!
• I’ll Tinsel You In - Black and white confetti and fine glitter adorn this ornamental glitter. 
• Snow Globetrotter - Shake up your world with this glitter swirling with white and rainbow flakes.
• Comet in the Sky - Iridescent beams and midnight black create cosmic art in this glitter.
• So Elegant - Black and chrome confetti add sophisticated drama to this glitter.

Gwen Stefani Holiday nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Gwen Stefani Holiday will be available October 2014, at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com for $9.50 ($11.50 CAN) suggested retail for each nail lacquer. Don't Speak Pure 18K Gold Top Coat will retail for $30.00 ($37.50 CAN).

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Pink of Hearts 2014

OPI Supports Breast Cancer Awareness with Eighth Annual Pink of Hearts Promotion

OPI announces the launch of its eighth annual limited edition Pink of Hearts promotion, a duo pack featuring a new pink confetti glitter hue The Power of Pink alongside the classic light pink crème shade Mod About You. Pink of Hearts 2014 will also include a pink glitter nail file with pink-ribbon charm.

This duo pack is designed to raise awareness for the fight against breast cancer. In 2014, OPI will donate $25,000 to Susan G. Komen® in honor of Breast Cancer Awareness Month (October). OPI will also donate $5,000 to Rethink Breast Cancer in Canada.

“OPI is proud to support Susan G. Komen and Rethink Breast Cancer with the eighth annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “OPI’s breast cancer awareness campaign embodies our mission to empower women through color. The Power of Pink is a unique new shade that really celebrates the individual. This pink glitter gives nails a fun, playful look that represents the joyful feeling that comes when embracing life.”

Pink of Hearts 2014 includes two shades sold in one pack – the soft pink Mod About You and the glittery The Power of Pink. This sparkly lacquer features a sheer pink base packed with both micro and macro confetti in light and dark pink hues. The Power of Pink can be worn either alone or layered on top of Mod About You as an accent. Each bottle features a special pink ribbon cap wrap in support of breast cancer awareness. Pink of Hearts 2014 also offers a pink glitter nail file with pink-ribbon charm to keep nails perfectly shaped.

Mod About You and The Power of Pink feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2014 will be available September and October 2014 at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $16.95 ($21.50 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Launches Two New Designer Series Lacquers

OPI Launches Two Designer Series Nail Lacquers with NEW Polished Quartz Formula

This fall, OPI introduces a new Polished Quartz formula with two new semi-precious stone-inspired hues – DS Tourmaline and DS Titanium – to the Designer Series by OPI collection. Each Designer Series Polished Quartz nail lacquer features a semi-matte finish with intense three-dimensional sparkle.

Designer Series by OPI offers a high-shine Top Coat and an assortment of 11 glistening shades, including the two new stunning additions: shimmery rose DS Tourmaline and glittery dark silver DS Titanium. DS Tourmaline and DS Titanium can be worn alone for a semi-matte look, or with DS Top Coat to give nails a high-shine finish.

“Jewelry has the power to transform a simple dress or tee shirt into a major fashion statement,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “These two new Designer Series shades create the eye-catching look of semi-precious jewels on your nails. Inspired by polished quartz, DS Tourmaline and DS Titanium instantly add glamour, thanks to the highly-pigmented formula and intense diamond-dust sparkle.”

Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. DS Polished Quartz lacquers should be worn without Top Coat for a semi-matte finish. DS Tourmaline and DS Titanium will be available beginning September 3, 2014 at professional salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com for $12.50 ($14.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Peanuts Collection For Halloween 2014

OPI Launches Peanuts Limited Edition Nail Lacquers for Halloween 2014

Peanuts by OPI brings to life Charles M. Schulz’s comic strip characters for Halloween 2014. Inspired by “It’s the Great Pumpkin, Charlie Brown,” the four new limited edition nail lacquer shades include seasonal yellow and black crèmes, as well as two black-based glitter hues.

“‘It’s the Great Pumpkin, Charlie Brown’ is a classic, beloved film,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Peanuts by OPI celebrates the fun, youthful nature of Charlie Brown, Lucy, Linus and Snoopy with four limited edition nail lacquer shades designed to capture the spirit of Halloween. With two crème and two glitter options, you can switch between a cheery yellow or chic black look, or try adding a layer of glitter for a unique finish.”

Peanuts by OPI includes the following shades:

• Good Grief! - The sunny yellow of Charlie Brown’s favorite t-shirt.
• Where’s My Blanket??? - Linus awaits the Great Pumpkin in this orange and black glitter.
• WHO ARE YOU CALLING BOSSY?!? - This stormy black is no match for Lucy’s raven hair.
• To Be or Not To Beagle - Snoopy’s happy-dance of colors in a joyful glitter.

Each of the four shades is also available in the Little Peanuts mini pack, which is sold with ten nail decals ranging from popular Peanuts phrases like “Good Grief!” and “Pow!” to sketches of Snoopy and the signature squiggle of Charlie Brown’s shirt.

“These stickers offer a playful, kitschy way to add instant art to nails,” adds Weiss-Fischmann. “My favorite decal pays tribute to Snoopy’s many kisses – ‘Smak!’”

Peanuts nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Peanuts by OPI and Little Peanuts mini pack will be available beginning September 2014 at Professional Salons, including Chatters, Planet Beauty and ULTA. Peanuts nail lacquers will retail for $9.50 ($11.50 CAN) each; Little Peanuts mini pack will retail for $13.95 ($17.50 CAN).

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Coca-Cola by OPI

OPI Partners with The Coca-Cola Company to Release New Limited Edition Nail Lacquers

OPI announces the launch of nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colors and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.

“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”

Coca-Cola by OPI includes:

• Coca-Cola Red (inspired by Coca-Cola) Classic red – always in style, always perfect.
• You’re So Vain-illa (inspired by Vanilla Coke) I bet you think this creamy nude is all about you.
• Sorry I’m Fizzy Today (inspired by Vanilla Coke) Do Not Disturb…I’m enjoying this creamy, smooth pink.
• Get Cherried Away (inspired by Cherry Coke) Seriously, this black cherry is over-the-top gorgeous!
• My Signature is “DC” (inspired by Diet Coke) My initial impression? This shimmery silver is just “write!”
• Today I Accomplished Zero (inspired by Coke Zero) Dramatic black with effervescent red sparkle is a total must-do.
• Green on the Runway (inspired by Sprite) This uncut-lime green makes a real fashion statement.
• A Grape Affair (inspired by Fanta Grape) Make a big to-do in this deepest, darkest purple.
• Orange You Fantastic! (inspired by Fanta Orange) Glitter to the max in this juicy orange explosion!

The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, My Signature is “DC,” Today I Accomplished Zero, Green on the Runway and A Grape Affair) in mini bottles along with a mini OPI Top Coat and a mini OPI Original Nail Envy.

Coca-Cola by OPI will be available in both nail lacquer and GelColor formulas beginning June 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. The 10 Pack of Style mini pack will retail for $24.95 ($29.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Neons by OPI

OPI Releases Six New Neon Nail Lacquers with Accompanying White Base Coat to Boost Bright Color

OPI Adds Its First Full-Size Neon Shades to Permanent Collection

OPI announces the launch of six new neon nail lacquers, the brand’s first full-size neon shades, along with Put a Coat On! – a special white base coat that instantly boosts neon color. Neons by OPI arrives just in time for summer, with electric hues in shades of lemon-lime, tangerine, hot pink, coral, lime and purple.
“With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance color.
“These six shades are the first full-size neons OPI has ever released,” adds Weiss-Fischmann. “With large demand for new bright lacquers, this collection is a welcome addition to OPI’s permanent line.”

Neons by OPI includes:

• Life Gave Me Lemons - This citrusy lemon-lime hits the spot every time!
• You are So Outta Lime! - Here comes trouble and she’s wearing this outspoken lime green!
• Juice Bar Hopping - This tangerine cream makes me jump for joy!
• Hotter than You Pink - Just when you think pink can’t get any hotter, there’s this!
• Push & Pur-Pull - This forceful purple has got me coming and going!
• Down to the Core-al - The beauty of this brilliant coral goes beyond skin deep.
• Put a Coat On! - Amp up any bright shade with this color-boosting base coat.

Neons by OPI will also be available in GelColor, marking the launch of OPI’s first neon gel shades. GelColor is a professional salon service that offers a high-shine, 100% gel finish that lasts for weeks with a 30 second LED cure.

“If you’re planning a summer vacation, try a GelColor manicure or pedicure,” said Weiss-Fischmann. “Not only will your neon nails look fabulous, they’ll remain chip-free and flawless while you’re having fun in the sun.”

Neons by OPI will be available in both nail lacquer and GelColor (for professionals only) formulas beginning May 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

OPI Major League Baseball Collection

Big League Color!

OPI Releases New Limited Edition Major League Baseball™-Inspired Nail Lacquers

Relationship with MLB Marks First-Ever Professional Sports League Licensing Agreement for OPI

OPI announces the launch of seven new limited edition nail lacquers inspired by Major League Baseball (MLB), marking the first-ever professional sports league licensing agreement for the company. Featuring a range of red, orange, blue and white hues, MLB Collection by OPI shades are ideal to mix, match and wear while fans cheer on their favorite MLB team.

“Enjoying a baseball game is one of America’s most celebrated pastimes,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “For many years, men dominated the stands, but today, more and more women can be found in the crowds. Baseball boasts a lot of female fans looking to demonstrate their love of the game through fashion – from trendy, feminine sports apparel to themed accessories. Now, women can wear the limited edition MLB Collection nail lacquers to show support from head (and fingers) to toe!”

“Major League Baseball understands the importance of female fans in the growth and success of our sport, and so we continuously seek new opportunities to diversify our portfolio of licensed offerings to target this extensive fan base,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “We are beyond thrilled to partner with OPI, a premium brand in a unique category of business, to launch this new line of exclusive nail polish, giving fans yet another colorful way to show off their team pride at the start of the 2014 baseball season.”

MLB Collection by OPI includes the following shades:

• Short–STOP! - Go for it! This rich creme red is a real catch.
• Love Athletes in Cleats - This shimmery red and a man in uniform…now that’s romantic.
• Orange You Going to the Game? - This bright and playful orange is the ticket for fun.
• Right Off the Bat - This frosty navy blue is a definite home run.
• 7th Inning Strrretch - Take this steely grey blue out to the ballgame.
• Umpires Come Out at Night - Friday night at the game is perfect for this deep midnight blue.
• Girls Love Diamonds - Whether on the finger or on the field, this pure white is totally engaging.

MLB Collection by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. MLB Collection will be available April 2014 – just in time for the start of the baseball season – at professional salons and select retailers for $9.00 suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Muppets Most Wanted Collection

Show-Stopping Shades!

OPI Celebrates the Muppets with Limited Edition Nail Lacquers Inspired by Disney’s New Film Muppets Most Wanted
View my swatches of this collection!

OPI announces the launch of eight new limited edition nail lacquers inspired by Disney’s Muppets Most Wanted. With an all-star cast including Kermit the Frog, Constantine, Ricky Gervais, Miss Piggy, Ty Burrell, Tina Fey and the whole Muppet gang, this family comedy is directed by James Bobin and written by Bobin and Nicholas Stoller. Muppets Most Wanted opens in theaters on March 21, 2014.

“The Muppets are a fun-loving, colorful cast of characters. These eight new nail lacquers were inspired by their latest adventures in Disney’s Muppets Most Wanted, which include a glamorous international stage tour – and lots of surprises,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Fashionable Miss Piggy is represented through soft pink, peach and pearlescent hues, as well as a frosty sapphire blue – Miss Piggy’s Big Number – to match her fabulous tour gown. The remaining four shades highlight the film’s unexpected elements and include a color-shifting mauve and three sparkle-packed lacquers – including my personal favorite Gaining Mole-mentum, a gold and rose chunky shredded glitter.”

Muppets Most Wanted by OPI includes the following shades:

• Muppets World Tour - This white quartz with colorful sparkle is a global sensation.
• Miss Piggy’s Big Number - Stand back… Miss Piggy’s on sapphire!
• I Love Applause - This sheer, sweet pink deserves a standing ovation.
• Let’s Do Anything We Want! - There’s no holding back this rose gold glitter with white confetti.
• Kermit Me to Speak - Listen up… I’ve got lots to say about this rosy mauve.
• Gaining Mole-mentum - Make your beauty mark with this shredded gold and chunky pink glitter.
• Int’l Crime Caper - To miss this opalescent pearl would be the crime of the century.
• Chillin' Like a Villain - My evil plan… to get away with this precious, sheer nude.

Muppets Most Wanted by OPI nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application. Muppets Most Wanted will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Spotlight On Glitter Collection

Endless Sparklebilities!

OPI Announces a NEW Line of Sparkling Shades with Spotlight on Glitter

Glitter takes center stage with the launch of Spotlight on Glitter, a new collection of OPI’s best and brightest sparkling lacquers. The line showcases OPI’s most popular metallic and holographic lacquers in rainbow, gold, silver and pink iridescent confetti; these glitters may be worn alone or layered over any nail color for a dazzling effect.

"Glitter isn’t just for wearing on New Year’s Eve! Just because the holidays are over doesn’t mean you can’t still wear sparkle," explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. "Try creating an ombré effect or accent nails by adding a layer of sparkle for a fun night on the town."

Spotlight on Glitter by OPI includes the following:

• You Pink Too Much - I’m obsessed with this rosy glitter set in a shimmery base.
• Desperately Seeking Sequins - This prismatic glitter on a backdrop of shimmer is just what you’re looking for.
• Rose of Light - A million points of light radiate from this rosy gold and rainbow sparkle.
• I Reached My Gold! - The cache of gold confetti in this clear rainbow glitter is all yours!
• Chasing Rainbows - Your pursuit of gorgeous has won you this rainbow with pot-of-gold highlights.
• Blush Hour - Sorry, gotta blush... this super dense fuchsia glitter is way too charming.

These can be used with Glitter Off -- a new, peel-able base coat that allows for quick and easy removal when applied beneath any glitter shade. To remove, use a cuticle stick to gently push and peel the glitter lacquer off the nail. No nail polish remover is necessary for this final step.

Spotlight on Glitter by OPI nail lacquers feature OPI’s exclusive ProWide Brush for the ultimate in application. These six glitter shades and Glitter Off will be available March 2014 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Glitter Off Base

Glitter On, Glitter Off!

OPI Glitter Off Peel-able Base Coat Allows for Glitter Nail Lacquer Removal in Seconds

Glitter Off by OPI is a new, peel-able base coat that allows for the quick and easy removal of nail lacquer when applied beneath any glitter or dark nail color. Glitter Off provides a base for quick one-step removal and protects natural nails, while simultaneously making nail colors brighter. Glitter Off is designed to leave nails polish-free and stain-free in seconds, revealing a clean nail surface without the use of lacquer remover.

"Women love glitter nail lacquer, which adds a glamorous element to any manicure. However, it can be difficult and frustrating to remove. Now OPI fans can fully embrace the glitter nail trend without the accompanying hassle. Simply brush on one thin layer of Glitter Off to bare nails, wait until it dries clear and then apply as many coats of glitter lacquer as needed to get the desired look," explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. "Glitter Off is designed to last for a few days, allowing for glitter shades to be changed frequently or worn just for a special occasion or night out. It’s so easy to use – and when it’s time to remove it, peel!"

To remove, use a cuticle stick to gently push and peel the glitter lacquer off the nail. No nail polish remover is necessary for this final step.

Glitter Off features OPI’s exclusive ProWide Brush for the ultimate in application. Glitter Off will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Sheer Tints Collection

"A touch of color can change everything!"

OPI Launches NEW Color Tinted Top Coats

This spring OPI takes nail color to the next level with revolutionary Sheer Tints, the brand’s first-ever, pigmented top coats. Sheer Tints by OPI offers a fresh take on traditional top coats with the introduction of four new vivid hues in Blue, Pink, Yellow and Purple. An infusion of transparent color with high shine, these top coats can be worn alone, with a base coat for a playful sheer or layered over any shade to create an alternate finish for a progressive nail look.

"Nail color is all about self-expression; apply Sheer Tints over your favorite OPI Nail Lacquer to achieve your dream shade, accent glitters and darks or transform cremes and shimmers," explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. "Make a statement by creating an ombre design that is on-trend, then add several coats to create dimension."

Sheer Tints by OPI includes the following hues:

• I'm Never Amberrassed - Liquid amber morphs into a veneer of yellow tint that is anything but bashful.
• Be Magentale with Me - Give your nails the sweet treatment with this sheer pink tint.
• Don’t Violet Me Down - You can count on this crystal sheer amethyst.
• I Can Teal You Like Me - It’s obvious you’re head over teal in love with this sheer blue.

Sheer Tints features OPI’s exclusive ProWide Brush for the ultimate in application. Sheer Tints will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI Brazil Collection for Spring/Summer 2014

Carnaval of Color!

OPI Launches Brazil Collection For Spring/Summer 2014

Brazil by OPI brings the colors of tropical rainforests and warm sandy beaches to nails and toes for Spring/Summer 2014. This new collection features a palette ranging from bright hues of red, pink, coral, orange and yellow to earthy tones of taupe, sienna, mocha and jungle green. In addition to 12 nail lacquers, the Brazil launch includes a set of four limited edition Beach Sandies Liquid Sand mini neon nail lacquers in bold purple, pink, turquoise and yellow shades with a textured, matte finish.

"With sun-soaked shores, tropical fruits, and lush flora/fauna, Brazil is such an inspiring locale," exclaims Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. "I wanted women around the world to embrace the energy and playfulness for which Brazilian women are known. Through the Brazil collection, with shades drenched in color and charged with shine, women can express themselves, showing off their sexy, mysterious, fun and exciting natures.

"On spring runways, models were seen wearing lots of black and white, with bold accents of orange and yellow and muted elements of taupe and clay," continues Weiss-Fischmann. "Brazil by OPI provides vivid hues to add a pop of color to a neutral-toned wardrobe, as well as earthy tones that easily transition from day to night."

Brazil by OPI includes the following shades in both nail lacquer and GelColor formulas:

• Next Stop…The Bikini Zone - This amethyst-toned pewter suits me just fine.
• Don’t Bossa Nova Me Around - Nobody can stop me from wearing this creamy nude!
• Taupe-less Beach - There’s nothing optional about wearing this enticing taupe.
• I São Paulo Over There - He was sipping coffee with this mocha-toned beauty.
• OPI Scores a Goal! - Make your point in this winning shade of rich chocolate.
• AmazON…AmazOFF - I’m making the switch to this deep jungle green.
• I Just Can’t Cope-acabana - Nothing lifts your spirits like this sunshine yellow.
• Where Did Suzi’s Man-go? - He went to fetch her this delicious mango smoothie.
• Toucan Do It If You Try - You have talent to achieve anything in this confident orange.
• Kiss Me I’m Brazilian - Plant this warm luscious pink on me!
• Live.Love.Carnaval - This vibrant and festive coral is the life of the party.
• Red Hot Rio - A ruby red as hot as the most exciting city in Brazil.

Brazil Beach Sandies Liquid Sand mini pack includes the following shades:

• Samba-dy Loves Purple - Well, who wouldn’t find this vivid textured violet irresistible?
• I’m Brazil Nuts Over You - And I’m crazy for this textured matte pink.
• What’s a Little Rain Forest? - I’ve got this textured matte blue and an umbrella for two.
• You’re So Flippy Floppy - When I found this bright textured yellow, I just flipped!

Brazil nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. Brazil by OPI will be available in both nail lacquer and GelColor formulas beginning February 5, 2014. Nail lacquers will retail for $9.00 ($10.95 CAN) each at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. Beach Sandies Liquid Sand mini pack will retail for $12.95 ($14.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

OPI x Gwen Stefani Collection

OPI Partners with Music and Fashion Icon Gwen Stefani to Launch Limited Edition Nail Lacquers, Featuring Breakthrough Finishes

OPI joins celebrity partner Gwen Stefani in announcing seven new limited edition nail lacquers for 2014, featuring standout color in breakthrough finishes. Highlights from the collection include a bold red lacquer that pays homage to Gwen’s signature lipstick, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with a special base coat.

Inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme "Punk: Chaos to Couture," OPI Executive VP and Artistic Director Suzi Weiss-Fischmann decided to create a collection of lacquer celebrating the role of music as a major influence in fashion. "With her expertise as a singer, songwriter and designer, who better to collaborate with than Gwen Stefani?" asks Weiss-Fischmann. "Known for her trademark red lips, bold eye makeup and nail art, Gwen uses beauty to accessorize her style."

Gwen’s signature red OPI hue – Over & Over A-Gwen – is available in a boxed set, which includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes for creating unique nail designs, as well as nail glue for easy application. Love.Angel.Music.Baby. and 4 in the Morning feature a new, semi-matte satin finish designed to be worn without top coat. Push and Shove, a bold chrome hue, is also worn without top coat but requires a special complimentary base coat – Lay Down that Base. One thin coat of Lay Down that Base topped with two thin coats of Push and Shove yields an intense, mirrored finish. The collection is rounded out with two glossy creme lacquers and one sparkly glitter shade: Hey Baby, I Sing in Color, and In True Stefani Fashion.

"OPI wanted to create a collection as dramatic, diverse and glamorous as its namesake," adds Weiss-Fischmann. "With creme and glitter hues, new satin matte texture, a mirrored chrome and SWAROVSKI ELEMENTS, Gwen Stefani by OPI presents the latest in pigments and finishes, while combining elements of haute couture and street fashion."

Gwen Stefani by OPI includes the following seven limited edition nail lacquers: Hey Baby, I Sing in Color, Love.Angel.Music.Baby., 4 in the Morning, In True Stefani Fashion, Push and Shove* and Over & Over A-Gwen**.

Gwen Stefani by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application. This promotion will be available beginning January 2014 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer. The boxed set including Over & Over A-Gwen and SWAROVSKI ELEMENTS will retail for $14.95 ($18.95 CAN).

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

*Must be worn with Lay Down that Base, which is complimentary when purchasing Push and Shove
**Sold only in a boxed set including SWAROVSKI ELEMENTS