OPI Now Available at ULTA.com

OPI Now Available at ULTA.com, First Authorized E-Commerce Source in US

OPI announces the start of authorized e-commerce on ULTA.com. ULTA has been a licensed OPI salon account since 2000 and will be the first authorized account to sell OPI products online in the United States.

ULTA.com will carry the full OPI consumer product line, including the latest collection releases as well as over 200 classic nail lacquer shades, nail treatments, lotions, and certain manicure/pedicure tools. The site will also offer some of OPI’s value-priced consumer promotions.

“ULTA has been a strong OPI partner for many years,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “ULTA caters to the fashion-forward and general beauty consumer. In today’s digital age, this audience is looking to purchase product with the click of a fingertip.

“For this reason, OPI has decided to retail online with one of our current partners. ULTA knows the OPI brand, and we feel ULTA.com will continue to uphold OPI’s commitment to providing the best in high-quality products. In addition to carrying consumer products online and in-store, ULTA will continue to offer OPI GelColor, the two week gel manicure, in over 500 full-service salons!”

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!