Sunday, May 10, 2015

OPI Brights Collection for 2015


Lacquers, gels, and limited-edition nail art kits in this season’s most sought-after bright shades. The world’s number one salon brand, OPI, is once again bringing bold nail color to the next level. For 30 years, leading salon artists have turned to OPI for the most coveted high-fashion colors with richly pigmented formulas. Now, the brand is bringing vivid, of-the-moment color to life with the latest Brights Collection.

Featuring six new must-have shades and three beloved favorites—from shockingly saturated hot pinks, to bold electric blues, to intensely vibrant lemon-lime—the collection delivers rich, true-to-bottle color in just a few coats. Take Brights in a new direction with debut glitter and metallic shades, create an unforgettable shimmering look with an exclusive Brights Swarovski crystal kit, or get statement color that lasts with the full range of Brights also available in OPI’s innovative GelColor formula. With the new Brights Collection, OPI makes it easy to create an intense color statement without saying a word.

These bold hues are the perfect way to make an impact. To create an even more dramatic pop of color, layer Brights over a solid white base.
  • Can’t Hear Myself Pink! - Shimmering metallic pink 
  • On Pinks and Needles - Hot pink glitter
  • I Sea You Wear OPI - Iridescent metallic blue
  • I STOP for Red - Scorching hot red 
  • The Berry Thought of You - Delectable purple
  • My Car has Navy-gation - Deep navy blue
  • Hotter Than You Pink - Hot pink
  • Down to the Core-al - Brilliant coral 
  • Life Gave Me Lemons - Citrusy lemon-lime 

Discover the collection from May 2015 at ULTA, ULTA.com, and select professional salons.

China Glaze Desert Escape Collection


Picture this: The sun dipping below the horizon, the moon rising in the sky, endless sand dunes glistening, vibrant tones of the desert radiating all around. Now you can capture this serene image in a bottle with Desert Escape, a limited edition summer specialty collection from China Glaze®. Inspired by the tones found in the vast desert landscape, the glowing pinks and reds are cooled by a serene turquoise and glisten against shimmering neutrals.

The six modern and neutral hues include:
  • Meet Me in the Mirage: Brilliant rose gold metallic shimmer 
  • What’s She Dune?: Tranquil sandy beige crème 
  • Rain Dance the Night Away: Bright turquoise crème 
  • Don’t Mesa With My Heart: Vibrant violet pink crème 
  • Don’t Desert Me: Intense fuchsia pearl shimmer 
  • The Heat Is On: Sunlit red-orange crème

Create a picturesque oasis on your tips with China Glaze® Desert Escape Nail Design Kits. Each kit includes three Desert Escape shades and a bonus nail art item to create a variety of mesa-inspired looks. Give nails a metallic vibe with the Fringe with Benefits kit which includes a set of temporary tattoos, or create a tribal-inspired look with the Art You Looking Tribal kit which includes a black Stripe Rite liner.

China Glaze® Desert Escape will be available in June 2015 online at LockAndMane.com. Individual shades MSRP $7.50; Nail Design Kits MSRP $14.95, Tribal Council Micro Minis MSRP $12.00.

For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze).

Wednesday, April 29, 2015

Zoya Island Fun and Paradise Sun Collections

Introducing two new Zoya Nail Polish collections for Summer 2015, Island Fun & Paradise Sun. All in the Big5Free formula Zoya is famous for.


ISLAND FUN
Ready for an island vacation, these playful creams embody a tropical getaway! They are strong in color to balance the brilliance of the summer sun, with a flawless cream formula.
  • Jace - Modern tropical green in a full coverage and densely pigmented cream formula. A green that is more muted than lime and surprisingly wearable!
  • Cecilia - Classic teal in a full coverage and densely pigmented cream formula.
  • Talia - True turquoise in full coverage and densely pigmented cream formula.
  • Serenity - Summer purple in a full coverage and densely pigmented cream formula. Reminiscent of beautiful blooming irises, a harbinger of summer!
  • Nana - Deep summer fuchsia in a full coverage and densely pigmented cream formula.
  • Demetria - A vibrant poppy red in a full coverage and densely pigmented cream formula.

PARADISE SUN
Fully saturated with a gorgeous micronized metallic sheen, these shimmering beauties are much like sunshine sparkling on water. Meant to be used as an independent color, these shades feature a full-coverage, densely pigmented formula.
  • Genesis - Crystalline white with a micronized metallic pearl finish. Designed to look like micro-fine diamond dust!
  • Selene - True teal with a micronized metallic pearl finish. A unique shade with an aqua fleck that resembles deeper layers of ocean water.
  • Oceane - True turquoise with a micronized metallic pearl finish that reflects the clearest blue ocean waters.
  • Isa - Deep blue-based purple with a micronized metallic pearl finish and an aqua flash that embodies the beauty of exotic island flowers.
  • Mae - Warm magenta pink with a micronized metallic pearl finish, reminiscent of vibrant Mediterranean flowers.
  • Aphrodite - Vibrant summer red with a micronized pearl metallic finish and multi-hued flash that brings it to life.

Available on May 5th in top salons, spas and on zoya.com for $9 per bottle.

Sunday, April 12, 2015

OPI Color Paints Collection

MAKE A PLAYDATE WITH NEW COLOR PAINTS BLENDABLE NAIL LACQUER BY OPI

Translucent colors to layer and blend for endless nail art looks WHAT THEY ARE: A new line of blendable nail lacquers that let you create your own color masterpieces. This spring, the leading color experts at OPI have created a new way to get creative with nail art. The world’s number one salon brand introduces Color Paints Blendable Nail Lacquer, a line of ultra-luminous nail lacquers that let you layer and mix colors to create one-of-a-kind looks.

Featuring semi-translucent, buildable lacquers, the collection invites you to let your imagination run wild. The unique silver base illuminates each subsequent layer with striking vivid color. Stripe, swoosh, or swirl on layers of eye-catching color to create your own signature style. With nine new shades, OPI Color Paints Blendable Nail Lacquer makes each nail a paintable mini canvas of creativity.

Color Paints Blendable Nail Lacquer offers nine new shades, including:
  • Silver Canvas - A clean-slate silver to illuminate your masterpiece.
  • Primarily Yellow - Paint some sunshine with this glowing yellow.
  • Chromatic Orange - This freshly squeezed orange is awash with color.
  • Pen & Pink - I'm irresistibly drawn to this rosy pink.
  • Magenta Muse - This sultry red-violet is truly inspiring.
  • Purple Perspective - The depth of this purple is mesmerizing.
  • Indigo Motif - I have designs on this deep, midnight blue.
  • Turquoise Aesthetic - Beauty is in the eye of this deep aqua.
  • Landscape Artist - The lush, verdant green of wide-open vistas.

Explore these shades from May 2015 at ULTA, ULTA.com, and select professional salons for $9.50 SRP.

OPI SoftShades for 2015


NAIL THE NUDE LOOK WITH THE NEW SOFTSHADES COLLECTION BY OPI

Lacquers, gels, and limited edition nail art kits in must-have neutrals. The number one salon brand, OPI, is celebrating the lighter side of nail color. With signature high-fashion colors and iconic shade names, OPI has been a go-to for salon professionals for 30 years. Now, to bring the richly pigmented formulas you love to the season’s hottest nude matte nail trend, OPI introduces the new SoftShades Collection. This of-the-moment collection of blushes, nudes, and matte shades delivers rich, true-to-bottle color with just a few coats, even in the lightest hues.

So be inspired to reinvent the French Manicure with new pink and white limited edition shades, create sophisticated nail art with exclusive Swarovski crystal kits, or create the ultimate bridal look in romantic springtime sheers. And for those who love a SoftShades manicure and want it to last, OPI also features these new understated shades in their gel formula.

The SoftShades collection includes:
  • Chiffon My Mind - A sheer white 
  • Petal Soft - A pink and white flecked with white daisy decals   
  • Put it in Neutral - A pink-toned beige
  • Act Your Beige! - A light beige  
  • This Silver’s Mine! - A pearlescent silver
  • Make Light of the Situation - An iridescent glitter 

Find them at ULTA, ULTA.com and select professional salons for $9.50 per lacquer.

Saturday, April 11, 2015

KBShimmer Summer 2015 Collection, Part 1


KBShimmer is bleaching more than just highlights with the Summer Collection: Part 1! The line of 7 tropical inspired, sun-bleached neon cream polishes and 2 holographic glitter top coats are giving the typical bright hues of the season a much needed update! KBShimmer’s Summer Collection: Part 1 will launch May 15, 2015 with cream formulas retailing for $7.50 and top coats for $8.75. Keep an eye out – the Summer Collection: Part 2, an explosion of glitter, is coming soon!
  • DUST IN THE BOTTLE: A sparkly holographic dust top coat, ideal for adding bling to any manicure
  • LEI IT AGAIN: An electric pink cream
  • BAHAMA DRAMA: A near neon deep peach cream
  • LEGGO MY MANGO: A creamsicle orange cream
  • RUM ME THE RIGHT WAY: A shocking yellow cream and the perfect swap for nude
  • FOR SAIL BY OWNER: A juicy lime cream
  • IN YACHT WATER: A Caribbean blue cream with aqua leanings
  • SARONG PLACE, SARONG TIME: A vibrant purple cream
  • PRECIOUS PETALS: A glitter top coat in neon pink, purple, white, and aqua with a fine holographic dust

The KBShimmer Summer 2015 Collection: Part I will be available May 15, 2015 KBShimmer.com, Amazon.com and at select salons & retailers. For sales outside the U.S., visit www.harlowandco.org.

Tuesday, March 17, 2015

China Glaze Electric Nights for Summer 2015


DROP THE BEAT WITH CHINA GLAZE
China Glaze Introduces Electric Nights Neon Collection


Love, laugh, dance and bring the good vibes to the ultimate non-stop party when China Glaze launches Electric Nights, summer’s hottest day-glow nail lacquer collection. Inspired by the outrageously colorful fashion seen at electronic music festivals, Electric Nights features nine enhanced neon lacquers that illuminate under a black light and three first-of-its-kind splatter paint effect top coats. Mix and match them all to create a glowing, mashup manicure that won’t skip a beat.

Twelve bass-bumping, bold shades include:
  • Violet-Vibes: Ultra-violet purple crème
  • Plur-Ple*: Vibrant blue-purple crème
  • Glow with the Flow*: Ultra bright baby pink crème
  • Red-y to Rave*: Unstoppable neon red crème
  • Home Sweet House Music*: Neon orange crème
  • Daisy Know My Name?: Hi-light yellow crème
  • DJ Blue My Mind: Vivid blue crème
  • UV Meant to Be: Tranquil baby blue crème
  • Treble Maker: Glowing green crème
  • Point Me to the Party: Neon green, orange, pink and blue matte multi-size glitter
  • Let the Beat Drop: Hot orange and pink matte multi-size glitter
  • Can I Get An Untz Untz: Cool neon blue and green matte multi-size glitter
(*Also available in Gelaze Gel-n-Base in One formula)

The Electric Nights collection marks the first time four key shades will launch simultaneously in Gelaze Gel-n-Base in One gel polish as open stock colours and a 4-piece set: Red-y to Rave, Home Sweet House Music, Plur-Ple and Glow with the Flow. Electric Nights will also feature four limited edition “Tips & Toes” 2-piece sets of China Glaze and Gelaze shades – Gelaze for manicures and the matching China Glaze shade for pedicures.

Wave your nails in the air with China Glaze Electric Nights April 2015 at fine beauty supply stores and salons nationwide including Ulta and Sally Beauty Supply for a MSRP of $7.50.

For more information, visit www.chinaglaze.com or follow China Glaze on FacebookTwitterPinterest, and Instagram.