Sally Hansen Hard As Nails Xtreme Wear for Fall 2015

Give your manicure festival flare with Sally Hansen's new Hard As Nails Xtreme Wear Collection!

This season is all about vibrant prints and casually cool colors that reigned on the runway. Taking its hue cues from the embellished fabrics and folkloric prints of the American west, Sally Hansen Xtreme Wear’s new nail color collection combines beautifully boho shades with rich pigment pay-off and intense shine. The collection includes eight new stylish offerings that are perfect for free-spirits who play by their own rules.

The collection includes:

• Femme Feather: Deck your digits with this season’s indie-inspired shade of blush
• Heritage Red: This bright, creamy red invokes a modern slant on the most classic manicure 
• Out for Oxblood: A dangerously dusky deep maroon, this rich shade compliments heavier fall fabrics
• Fall Flare: Celebrate cooler climates with a glossy coat punched up with a fuchsia glitter fiesta
• Strike Gold: Live it up — this leafy, glitter-infused shade takes gold to a new level of luxury
• Hard Cider: Paint on this electric poppy polish to amp up your festival-fierce look
• Boho Blue: Temper the Mojavi heat with a Pacific-Oceanesque cobalt blue
• Gypsy Jade: This warm, deep sea-glass tone is a total gem

Sally Hansen Reformulates Their Complete Salon Manicure Line

THE BEST GETS BETTER

SALLY HANSEN COMPLETE SALON MANICURE DELIVERS 7 BENEFITS OF A SALON MANICURE IN 1 BOTTLE

THINK: The ultimate salon-caliber polish gets a gel-shine finish and enhanced chip-resistant power.

WHAT IT IS: A breakthrough way to maximize your manicure. As the ultimate color authority, Sally Hansen has always been at the cutting edge of nail innovation. First, Sally Hansen introduced the first-ever polish to deliver five steps of a professional manicure with the Complete Salon Manicure collection. Now the nail care leader is upping the ante with two additional benefits—gel-like shine and chip-resistance—for the ultimate 7-in-1 formula.

THE TECHNOLOGY: Reformulated with three proprietary time-released protecting shine enhancers, Complete Salon Manicure now delivers lasting shine—the closest you can get to a gel effect without a gel manicure. Housed in breakthrough nano-tubes, the shine enhancers are released as your nails flex during daily wear and tear, helping provide an additional benefit: maximum chip- resistance.

THE BRUSH: The Precision Brush is rounded to fit the curve of your cuticles and is perfectly shaped to hug the contours of your nails. With an 800-bristle count, shorter brush length, and precision product pickup, the brush promotes better application for better wear.

THE COLORS: Combining universally flattering shades with the latest effects and looks, Sally Hansen offers the must-have hues of the moment in the most comprehensive formula yet: Complete Salon Manicure. Shades include:

• Metal-Morphasis: Metals are evolving beyond silver and gold to capture coppers (Copper Penny), bronze and gunmetal (Shoot the Moon). Oversized particles in metals and holographics (Snow Globe) create a luminous effect.
• Barely Blush: Innocent nudes and sheers are a soft response to the vibrant color culture. White sheer (Sheer Bliss) and shimmer glaze (Debut-tint) give a new look to the classics.
• Earthy Delights: Opaque skin tones (Pink Pong), terra cotta (So Much Fawn) and stone (Greige) create grounded colors for a modern spin on looks from the 70’s.
• Garden Party: New pastels are dusty (I Lilac You), urban (Gray-T Escape) and not your standard pink or lavender (Pink a Card) for a more wearable and less traditional spin.
• Fruity Florals: Floral (Rosey Outlook), Coral (Peach of Cake) and Orchid (Punch Drunk) colors are combined to create gorgeous brights.
• Red Desire: Classic Orangey Red (All Fired Up) and plummy wines (Ruby Do and Trouble Maker) complement the purple fashions of the season.
• Under the Sea: These marine shades range from sea foam (Jaded) to Cobalt (Blue My Mind) to a fantastical mix of blue and green (Mermaid’s Tail).

WHERE TO FIND THEM: Sally Hansen products are available at chain drug stores and mass retailers nationally

Sally Hansen Launches I Heart Nail Art Campaign

SHOW YOUR NAILS SOME LOVE WITH THE SALLY HANSEN I <3 NAIL ART CAMPAIGN

THINK: Be your own nail artist for the chance to win.

WHAT IT IS: I Heart Nail Art is a 5-month campaign where consumers will be challenged to create nail art based on monthly themes. As the nail authority, Sally Hansen has trend setting colors women can use to express their creativity and individuality through vibrant, vivid, bold nails. Now, Sally Hansen is asking American women to show off their nail art skills with the I Heart Nail Art Contest. Each month, Sally Hansen will post a new nail art challenge on Facebook and encourage fans to post photos of their inspiring, intricate and ingenious nail art looks for a chance to win.

Monthly winners will receive $500 dollars and a trip to New York City to participate in the I Heart Nail Art Grand Finale, where competitors will be asked to create nail art looks on the spot. An expert panel of fashion and beauty experts and nail art enthusiasts will select the grand prize winner, who will earn the title of Sally Hansen Nail Art Sweetheart and win $2000. The grand prize winner will also be featured on Sally Hansen promotional materials, showcasing her nail art.

Sally Hansen’s own nail ambassador celebrity manicurist, Tracylee, will serve on the panel of judges choosing the winner. “I constantly take inspiration from fashion, architecture, events and pop culture in creating my nail art,” reveals Tracylee. “I’m so excited to see the kind of creative submissions we get and find new inspiration in my own work.”

So, if you think you’ve got what it takes to be the Sally Hansen Nail Art Sweetheart, visit facebook.com/sallyhansen to enter. You can also enter on Instagram and Twitter with #iheartnailart.

Sally Hansen At-Home Gel Manicure Systems

The at-home alternative to a salon mainstay: the gel manicure. Professional, high-shine, no dry time and long-wear—these are the qualities that have made millions of women gel manicure converts. But as any gel manicure devotee can attest, these perks are also what make the manicures so expensive—and time consuming. That’s why the innovators at Sally Hansen are taking the manicurist out of the equation and putting professional results at your fingertips with the new Salon InstaGel Strips and Salon GelPolish, two unique systems that equip you with everything you need to replicate a state-of-the-art gel manicure.

Delivering mirror shine, no dry time and indestructible, chip-free wear for up to 14 days, each easy-to-apply system makes you your own manicurist at a fraction of the price. With Sally Hansen, you can effortlessly get the salon manicure you covet without leaving home—or breaking the bank.

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FOR PROFESSIONAL RESULTS IN 2 EASY STEPS
Speed up your gel manicure and get the same lasting results with the Salon InstaGel Strips, a breakthrough, easy-to-use innovation exclusive to Sally Hansen featuring UV-cured real nail polish appliqués.The two-step gel manicure is quick and simple: Just cleanse nails and apply the nail polish strips, then apply the gel top coat. Cure nails under the Mini LED light, swipe nails with the cleaning pad, and voila—maximum shine and wear. Available in 16 solid colors and 8 designs and infused with nourishing Vitamin E, the easy-apply strips come off fuss-free with acetone polish remover.

The Starter Kit features everything you need for a complete Salon InstaGel Strips™ manicure, including:

• 16V-cured real nail polish appliqués (8 size choices for the perfect fit)
• Quick-Cure gel top coat
• Mini LED Light
• Application Accessories: Cuticle stick, buffer and alcohol cleaning pad

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FOR PROFESSIONAL RESULTS, MINUS THE MANICURIST
If you’re a tried-and-true manicure maven who’s ready to stop frequenting the salon and start saving money, go for the Salon GelPolish, a professional-grade system that delivers the total salon experience at home, at a great value complete with 16 exclusive shades. Just like at the salon, the system “cures” nails using an LED light for a fast, long-lasting gel manicure with no dry time. In just three easy steps - applying base coat, gel nail color, and gel top coat - the system delivers salon results.

The Starter Kit features everything you need for up to 10 manicures, from prep to application to removal:

• Cleanser Pads
• Base Coat
• Color (choice of three shades)
• Top Coat
• Remover
• LED Light
• Application Accessories: Cuticle stick, buffer and alcohol cleaning pad

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PRICING AND AVAILABILITY

Salon InstaGel Strips Starter Kit ($29.99), Salon GelPolish Starter Kit ($69.99), Refill Kit ($19.99).

Also available for sale separately: Salon InstaGel Strips ($14.99); Base Coat, Top Coat & Nail Color ($12.99 each); Alcohol Wipes & Remover ($4.99 each).

Beginning November 2012, these Sally Hansen launches are available at chain drug stores, food stores and mass retailers nationally.

Sally Hansen for Prabal Gurung Digital Fashion Show

With fashion week in full swing, Sally Hansen is once again bringing the latest nail color trends to the most sought after fashion collections for the ultimate style collaboration. The brand's presence backstage --as well as online -- has enabled Sally Hansen to establish a legacy of setting color trends and bringing the latest innovations to the category. This season , Sally Hansen has created an exclusive grey shade of the brand’s Complete Salon Manicure polish for ICB, a collection for Prabal Gurung for Spring 2013, which will be featured on the Digital Fashion Show platform. The nail look was applied by leading nail expert and Sally Hansen Nail Ambassador TracyLee.

The Sally Hansen Complete Salon Manicure collection is not only on trend (the color is literally straight off the runway) but it is also an all-in-one formula that combines all the 5 steps of a professional salon manicure—a base coat, a strengthener, a growth treatment, rich color and a top coat—in a single multi-tasking polish.