NYX Cosmetics - Precious Pearls Duos

Plunge into the spellbound treasures of the sea and embellish your nails with 3-dimensional breathtaking pearls in black, white and opal for an instant lavish and exotic look on your fingertips.

• What it is: A Nail art kit to embellish nails in beautiful pearls.
• What it does: Makes nails a unique 3D work of art
• Why we love it: Makes nail designs that ROCK!

Artist Tips/Suggested Use: Apply NYX Nail Lacquer from kit to desired finger nails. Drizzle pearls over freshly painted nail being sure to capture excess. Once nail is covered as desired, press pearls into NYX Nail Lacquer to create smooth top surface. Apply top coat to seal in pearls. Return excess pearls to bottle with funnel. For removal soak nails with decoration in acetone for a few minutes.

"Nail Art is something that inspires me, and I always try new designs, colors and textures with my own nails. I wanted to introduce something new and edgy for the NYX fan to make their own nails 3D works of art."
-Toni K., Founder & Chief Creative Officer

Availability: www.nyxcosmetics.com, $9.99 per kit

Zoya Stunning & Irresistible for Summer 2013

JUST LIKE THE SUN, YOU ARE THE CENTER OF ATTENTION!

STUNNING & IRRESISTIBLE

Twelve new Sun Inspired Colors for Summer 2013.

Summer brings the sunniest colors to nails! Including six super shiny creams and six fresh foil metallics to put all the focus on the brightest shining light in any room - YOU!

STUNNING Collection

• Darcy (ZP663) - Sunny Yellow Cream - Full Coverage.
• Thandie (ZP664) - Citrus Orange Cream - Full Coverage.
• Micky (ZP665) - Amazing Coral Cream - Full Coverage.
• Yana (ZP669) - Rubine Red Cream - Full Coverage.
• Josie (ZP667) - Grassy Green Cream - Full Coverage.
• Rocky (ZP668) - Serene Blue Cream - Full Coverage.

IRRISISTIBLE Collection

• Kerry (ZP684) - Yellow Gold Foil Metallic - Full Coverage.
• Amy (ZP670) - Red Orange Foil Metallic - Full Coverage.
• Tinsley (ZP671) - Rose Gold Foil Metallic - Full Coverage.
• Bobbi (ZP672) - Hot Magenta Pink Foil Metallic - Full Coverage.
• Hazel (ZP673) - Blue Green Foil Metallic - Full Coverage.
• Rikki (ZP674) - Fern Green Foil Metallic - Full Coverage.

Shipping April 15, 2013
$8.00 ea. (US).

Ultra long-wearing, glossy nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find over 300 stunning Zoya colors on www.zoya.com.

Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION!

OPI Bond Girls Liquid Sand Collection

OPI announces the launch of Bond Girls, a collection of six new Liquid Sand nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls. In hues of white, pink, blue, purple, gold and coral, Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish.

“OPI is extremely excited to partner again with EON Productions,” says Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create colors for the women who’ve captured Bond’s attention over the last five decades.

“The six shades are named after some of the most iconic – and my favorite – Bond girls, including: Solitaire, Pussy Galore, Tiffany Case, Vesper, Honey Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’ name.”

Bond Girls by OPI features six Liquid Sand nail lacquers:

• Solitaire - This diamond-sparkling white is totally engaging.
• Pussy Galore - This light feminine pink has the purrrfect amount of shimmer.
• Tiffany Case - A classic light blue worth investigating.
• Vesper - A mysterious and intriguing deep purple.
• Honey Ryder - Take a ryde on the wild side in this shimmery gold.
• Jinx - This mesmerizing matte coral has lucky sparkle.

OPI Liquid Sand lacquers should always be worn without top coat.

Bond Girls by OPI nail lacquers feature OPI’s exclusive ProWide Brush for the ultimate in application. These six new shades will be available beginning May 2013 at Professional Salons, including Beauty Brands, Chatters, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

China Glaze Launches New App On the App Store

BRING NEW MEANING TO LIVING IN COLOR WITH CHINA GLAZE APP

Leading nail polish brand launches new app for iPhone, iPad, and iPod Touch on the App Store

Swatch it, watch it, match it! China Glaze brings the world of nail color to life with the launch of the NEW China Glaze App for iPhone, iPad and iPod touch. The free app offers multiple features perfect for every nail polish enthusiast, and utilizes the latest cutting edge technology to transport users into China Glaze’s colorful universe.

The new China Glaze App offers a first of its kind “Match A Color” feature, where users can truly “Live In Colour” from the palm of their hands. “Match A Color” was created with the latest technology to allow users to take a photo of anything they desire with their iPhone, iPad or iPod touch and then browse through multiple options, from exact shade matches to related textures from the brand’s expansive treasury of over 300 colors. This must-have feature allows nail polish enthusiasts to find polish-spiration anywhere at anytime. That hot pink bag you were eyeing? Yep, there’s a China Glaze polish for that.

In “Try It On,” users will find themselves in a China Glaze fitting room, where they can select shades from the China Glaze closet to try on customizable virtual nails. Users can determine which shade looks best on them by adjusting the nail length and skin tone to match their own hand, and save desired shades to the device’s camera roll for easy reference.

Sharing is caring, and in the colorful world of China Glaze, “What’s Haute” is the place to see what’s hot. Connect here with the brand to see real-time updates of new collections, nail trends and “how-to” video feeds from the official China Glaze YouTube Channel. All features on the China Glaze App allows users to share their favorite shades with their social media networks including Facebook, Twitter, Pinterest and Instagram. Did you say your friend really liked the shade Re-Fresh Mint you were wearing yesterday? Send the color straight to her Facebook page, or @her on Instagram.

Nail professionals, the China Glaze app has something for you, as well. Salons and nail pros can register for product updates and to be listed in the Salon Locator feature, currently in development for future updates. Also in the works are features to expand the China Glaze app into a true community, including Discussion Boards, Wish Lists and more.

The China Glaze App is available for free download from the App Store on iPhone, iPad or iPod touch or at www.AppStore.com.

Sally Hansen Reformulates Their Complete Salon Manicure Line

THE BEST GETS BETTER

SALLY HANSEN COMPLETE SALON MANICURE DELIVERS 7 BENEFITS OF A SALON MANICURE IN 1 BOTTLE

THINK: The ultimate salon-caliber polish gets a gel-shine finish and enhanced chip-resistant power.

WHAT IT IS: A breakthrough way to maximize your manicure. As the ultimate color authority, Sally Hansen has always been at the cutting edge of nail innovation. First, Sally Hansen introduced the first-ever polish to deliver five steps of a professional manicure with the Complete Salon Manicure collection. Now the nail care leader is upping the ante with two additional benefits—gel-like shine and chip-resistance—for the ultimate 7-in-1 formula.

THE TECHNOLOGY: Reformulated with three proprietary time-released protecting shine enhancers, Complete Salon Manicure now delivers lasting shine—the closest you can get to a gel effect without a gel manicure. Housed in breakthrough nano-tubes, the shine enhancers are released as your nails flex during daily wear and tear, helping provide an additional benefit: maximum chip- resistance.

THE BRUSH: The Precision Brush is rounded to fit the curve of your cuticles and is perfectly shaped to hug the contours of your nails. With an 800-bristle count, shorter brush length, and precision product pickup, the brush promotes better application for better wear.

THE COLORS: Combining universally flattering shades with the latest effects and looks, Sally Hansen offers the must-have hues of the moment in the most comprehensive formula yet: Complete Salon Manicure. Shades include:

• Metal-Morphasis: Metals are evolving beyond silver and gold to capture coppers (Copper Penny), bronze and gunmetal (Shoot the Moon). Oversized particles in metals and holographics (Snow Globe) create a luminous effect.
• Barely Blush: Innocent nudes and sheers are a soft response to the vibrant color culture. White sheer (Sheer Bliss) and shimmer glaze (Debut-tint) give a new look to the classics.
• Earthy Delights: Opaque skin tones (Pink Pong), terra cotta (So Much Fawn) and stone (Greige) create grounded colors for a modern spin on looks from the 70’s.
• Garden Party: New pastels are dusty (I Lilac You), urban (Gray-T Escape) and not your standard pink or lavender (Pink a Card) for a more wearable and less traditional spin.
• Fruity Florals: Floral (Rosey Outlook), Coral (Peach of Cake) and Orchid (Punch Drunk) colors are combined to create gorgeous brights.
• Red Desire: Classic Orangey Red (All Fired Up) and plummy wines (Ruby Do and Trouble Maker) complement the purple fashions of the season.
• Under the Sea: These marine shades range from sea foam (Jaded) to Cobalt (Blue My Mind) to a fantastical mix of blue and green (Mermaid’s Tail).

WHERE TO FIND THEM: Sally Hansen products are available at chain drug stores and mass retailers nationally

OPI Now Available at ULTA.com

OPI Now Available at ULTA.com, First Authorized E-Commerce Source in US

OPI announces the start of authorized e-commerce on ULTA.com. ULTA has been a licensed OPI salon account since 2000 and will be the first authorized account to sell OPI products online in the United States.

ULTA.com will carry the full OPI consumer product line, including the latest collection releases as well as over 200 classic nail lacquer shades, nail treatments, lotions, and certain manicure/pedicure tools. The site will also offer some of OPI’s value-priced consumer promotions.

“ULTA has been a strong OPI partner for many years,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “ULTA caters to the fashion-forward and general beauty consumer. In today’s digital age, this audience is looking to purchase product with the click of a fingertip.

“For this reason, OPI has decided to retail online with one of our current partners. ULTA knows the OPI brand, and we feel ULTA.com will continue to uphold OPI’s commitment to providing the best in high-quality products. In addition to carrying consumer products online and in-store, ULTA will continue to offer OPI GelColor, the two week gel manicure, in over 500 full-service salons!”

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Dermelect Cosmeceuticals Launches ME's Core Collection (+ Giveaway)

Dermelect Cosmeceuticals, the company that introduced the 1st peptide-infused, anti-aging lacquer treatment, announces the launch of ME’s Core collection. Designed for women who desire to grow out long, strong, natural nails without compromising fashionable fingertips, ME’s technologically advanced, salon-strength formulations are 3-Free and contain ProSina, a pure protein extract derived from New Zealand sheep’s wool that strengthens the nails and nourishes the skin.

Though the ME collection was introduced in 2012 with six summer and three resort on-trend shades, this is Dermelect’s first complete color lacquer collection. Dermelect turned to Celebrity Nail Tech, Elle, who is on Dermelect’s Board of Advisors to create a cohesive collection for ME. “Elle’s stellar reputation in the industry, as well as her tremendous fashion flair provided for an excellent opportunity to synergistically get involved with our innovative, anti-aging nail treatment colors,” says Amos Lavian, Founder of Dermelect Cosmeceuticals.

The 12 hues in ME’s Core collection include your staple nudes, pinks and reds in crème, sheer and metallic finishes, along with trend-setting blues, greens and purples, which Elle considers must-haves. “By adding in more vibrant, fashion-forward colors, this will allow you to create texture and your favorite nail art,” says Elle.

Just like Dermelect’s cosmeceutical collection, all of the ME anti-aging color treatments are named to evoke the esteem of the person who uses it:

• PRETENTIOUS-purple passion
• SWAGGER-autumn royal plum
• INDULGENCE-translucent pink
• RED-ICULOUS-classic chinese red crème
• VIVACIOUS-verdant pine green
• PHENOM-egyptian blue
• SO SUPERB-magnificent creamy mauve
• BLUE BLOOD-rich crimson with blue undertone
• DEBONNAIRE-opaque nude
• OPULENCE-french porcelain white
• STUNNER-metallic mocha blend
• DECADENCE-metallic espresso with green undertone

HOW IT WORKS
The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness. The ME colors combine fast drying, high shine and a healthy ‘green’ dose of vitamins, peptides and moisture, offering a colorful solution to the contemporary woman’s beauty concern—aging nails and hands.

KEY INGREDIENT
ProSina Protein Peptide-Hydrolyzed Keratin extracted from New Zealand sheep’s wool that strengthens the nails and moisturizes the skin.

BENEFITS

• Strengthens weak, brittle nails
• Restores nail flexibility
• Helps nails resist chipping and splitting
• Provides long-lasting, high shine and bold color
• Water and detergent resistant
• Protects against UV rays
• Formaldehyde, DBP and Toluene FREE
• Cruelty FREE (no animal testing) 

Dermelect’s ME Core lacquers, available April 2013, retail for $14.00 and can be purchased online at www.dermelect.com and at high-end apothecaries, beauty boutiques, salons, spas, medi-spas and doctors offices.