Wednesday, May 21, 2014

Coca-Cola by OPI

OPI Partners with The Coca-Cola Company to Release New Limited Edition Nail Lacquers

OPI announces the launch of nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colors and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.

“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”

Coca-Cola by OPI includes:
  • Coca-Cola Red (inspired by Coca-Cola) Classic red – always in style, always perfect.
  • You’re So Vain-illa (inspired by Vanilla Coke) I bet you think this creamy nude is all about you.
  • Sorry I’m Fizzy Today (inspired by Vanilla Coke) Do Not Disturb…I’m enjoying this creamy, smooth pink.
  • Get Cherried Away (inspired by Cherry Coke) Seriously, this black cherry is over-the-top gorgeous!
  • My Signature is “DC” (inspired by Diet Coke) My initial impression? This shimmery silver is just “write!”
  • Today I Accomplished Zero (inspired by Coke Zero) Dramatic black with effervescent red sparkle is a total must-do.
  • Green on the Runway (inspired by Sprite) This uncut-lime green makes a real fashion statement.
  • A Grape Affair (inspired by Fanta Grape) Make a big to-do in this deepest, darkest purple.
  • Orange You Fantastic! (inspired by Fanta Orange) Glitter to the max in this juicy orange explosion!

The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, My Signature is “DC,” Today I Accomplished Zero, Green on the Runway and A Grape Affair) in mini bottles along with a mini OPI Top Coat and a mini OPI Original Nail Envy.

Coca-Cola by OPI will be available in both nail lacquer and GelColor formulas beginning June 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. The 10 Pack of Style mini pack will retail for $24.95 ($29.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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