Wednesday, February 26, 2014

China Glaze Surprise Collection

"NEVER LET ANYONE DULL YOUR SPARKLE"
Be the Life of the Party with the NEW China Glaze Surprise Collection

Shine on with pops of colour and glitters galore. The six-piece, limited edition China Glaze Surprise collection is the life of the party where you can confidently let the pieces "fall where they may" for the ultimate manicure. The chunky glitters bring together large matte and shiny particles in feminine, flirty and funky color combinations. Wear alone or as a top coat for an extra effect that’s uniquely you.

The shades in the collection include:
  • Create A Spark – large pink, purple and black glitter pieces
  • Don’t Be A Flake – large black and pink glitter with matte turquoise pieces
  • Glimmer More – large pink glitter with orange and yellow matte pieces
  • Glitter Up – large purple glitter with matte turquoise and peach pieces
  • I’m A Go Glitter – large pink glitter with matte turquoise & lime green pieces
  • Shine-nanigans – large pink & purple glitter with lime green matte pieces

China Glaze Surprise is a limited edition collection that will be available in April 2014 at fine salons and beauty supply stores for $7.50 MSRP.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit www.chinaglaze.com or follow China Glaze on FacebookTwitterPinterest, and Instagram.

OPI Spotlight On Glitter Collection


Endless Sparklebilities!
OPI Announces a NEW Line of Sparkling Shades with Spotlight on Glitter

Glitter takes center stage with the launch of Spotlight on Glitter, a new collection of OPI’s best and brightest sparkling lacquers. The line showcases OPI’s most popular metallic and holographic lacquers in rainbow, gold, silver and pink iridescent confetti; these glitters may be worn alone or layered over any nail color for a dazzling effect.

"Glitter isn’t just for wearing on New Year’s Eve! Just because the holidays are over doesn’t mean you can’t still wear sparkle," explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. "Try creating an ombré effect or accent nails by adding a layer of sparkle for a fun night on the town."

Spotlight on Glitter by OPI includes the following:
  • You Pink Too Much - I’m obsessed with this rosy glitter set in a shimmery base.
  • Desperately Seeking Sequins - This prismatic glitter on a backdrop of shimmer is just what you’re looking for.
  • Rose of Light - A million points of light radiate from this rosy gold and rainbow sparkle.
  • I Reached My Gold! - The cache of gold confetti in this clear rainbow glitter is all yours!
  • Chasing Rainbows - Your pursuit of gorgeous has won you this rainbow with pot-of-gold highlights.
  • Blush Hour - Sorry, gotta blush... this super dense fuchsia glitter is way too charming.

These can be used with Glitter Off -- a new, peel-able base coat that allows for quick and easy removal when applied beneath any glitter shade. To remove, use a cuticle stick to gently push and peel the glitter lacquer off the nail. No nail polish remover is necessary for this final step.

Spotlight on Glitter by OPI nail lacquers feature OPI’s exclusive ProWide Brush for the ultimate in application. These six glitter shades and Glitter Off will be available March 2014 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

China Glaze City Flourish Collection


THE CONCRETE JUNGLE TRANSFORMS INTO AN URBAN BLOOMING OASIS IN SPRING
Add A Little Sass to Spring 2014 with the China Glaze City Flourish Collection

Dark and dreary sidewalks turn into vibrant catwalks thanks to the China Glaze City Flourish collection. Blooming with 12 pale pastels and high voltage neons, the Spring 2014 collection will inspire you to toss those gloves and coats for shorter skirts and strappy sandals. Tips and toes that sported the rich, dark shades of winter will flourish in the brightest shades of the season.

The China Glaze City Flourish collection includes:
  • Thistle Do Nicely – Electric pink neon creme
  • Peonies & Park Ave – Neon bright pink creme
  • Petal to the Metal – Warm pink coral creme
  • Spring In My Step – Baby pink creme
  • Strike A Rose – Watermelon shimmer
  • Don’t Honk Your Thorn – Nude shimmer
  • In a Lily Bit – Soft light violet creme
  • Lotus Begin – Neon purple creme
  • What A Pansy – Cool periwinkle/indigo blue creme
  • At Vase Value – Bright baby blue creme
  • Grass Is Lime Greener – Neon lime creme
  • Metro Pollen-tin – Neon peach creme

China Glaze City Flourish will be available in March 2014 at fine salons and beauty supply stores.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit www.chinaglaze.com or follow China Glaze on FacebookTwitterPinterest, and Instagram.

Monday, February 24, 2014

OPI Glitter Off Base

Glitter On, Glitter Off!
OPI Glitter Off Peel-able Base Coat Allows for Glitter Nail Lacquer Removal in Seconds

Glitter Off by OPI is a new, peel-able base coat that allows for the quick and easy removal of nail lacquer when applied beneath any glitter or dark nail color. Glitter Off provides a base for quick one-step removal and protects natural nails, while simultaneously making nail colors brighter. Glitter Off is designed to leave nails polish-free and stain-free in seconds, revealing a clean nail surface without the use of lacquer remover.

"Women love glitter nail lacquer, which adds a glamorous element to any manicure. However, it can be difficult and frustrating to remove. Now OPI fans can fully embrace the glitter nail trend without the accompanying hassle. Simply brush on one thin layer of Glitter Off to bare nails, wait until it dries clear and then apply as many coats of glitter lacquer as needed to get the desired look," explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. "Glitter Off is designed to last for a few days, allowing for glitter shades to be changed frequently or worn just for a special occasion or night out. It’s so easy to use – and when it’s time to remove it, peel!"

To remove, use a cuticle stick to gently push and peel the glitter lacquer off the nail. No nail polish remover is necessary for this final step.

Glitter Off features OPI’s exclusive ProWide Brush for the ultimate in application. Glitter Off will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Friday, February 21, 2014

OPI Sheer Tints Collection


"A touch of color can change everything!"
OPI Launches NEW Color Tinted Top Coats

This spring OPI takes nail color to the next level with revolutionary Sheer Tints, the brand’s first-ever, pigmented top coats. Sheer Tints by OPI offers a fresh take on traditional top coats with the introduction of four new vivid hues in Blue, Pink, Yellow and Purple. An infusion of transparent color with high shine, these top coats can be worn alone, with a base coat for a playful sheer or layered over any shade to create an alternate finish for a progressive nail look.

"Nail color is all about self-expression; apply Sheer Tints over your favorite OPI Nail Lacquer to achieve your dream shade, accent glitters and darks or transform cremes and shimmers," explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. "Make a statement by creating an ombre design that is on-trend, then add several coats to create dimension."

Sheer Tints by OPI includes the following hues:
  • I'm Never Amberrassed - Liquid amber morphs into a veneer of yellow tint that is anything but bashful.
  • Be Magentale with Me - Give your nails the sweet treatment with this sheer pink tint.
  • Don’t Violet Me Down - You can count on this crystal sheer amethyst.
  • I Can Teal You Like Me - It’s obvious you’re head over teal in love with this sheer blue.

Sheer Tints features OPI’s exclusive ProWide Brush for the ultimate in application. Sheer Tints will be available March 2014, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Thursday, February 13, 2014

Nicole by OPI Roughles Textured Nail Lacquers


Nail Color that Rocks!
Nicole by OPI Announces NEW Limited Edition Roughles Textured Nail Lacquers

This March, Nicole by OPI launches Roughles ("ruffles") -- 4 new textured nail lacquers featuring speckled, pastel shades of purple, pink, turquoise and yellow. When the lacquer dries, Roughles lacquers reveal a unique pebbled finish. Roughles should be applied without a top coat to achieve a matte effect.

"Chic pastels were a major trend throughout the runway collections at spring/summer 2014 shows and textured, matte nails are going to be one of the hottest looks this spring," explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. "Wearing these feminine shades on fingers and toes is a refreshing take on this trend. Pair these lacquers with candy colored fabrics and flirty floral prints to really make a statement!"

Roughles shades include:
  1. I'm Stucco on You - I terra-"cotta" have this textured purple on my nails!
  2. Rock the Look - The edgy side of girlie...a textured pink all your own.
  3. On What Grounds? - Stop in the name of this textured turquoise beauty!
  4. Sand in My Shoe - I "beacha" just love this grainy golden yellow on me.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. The 4 new nail lacquers will be available in stores beginning March 2014 for $7.99 each at retailers including select Duane Reade, Kroger, Kmart, Fred Meyer, CVS locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Jean Coutu, Rexall, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!