Tuesday, February 26, 2013

Hard Candy Nail Polish Releases for 2013

Hard Candy Launches 5 New Nail Collections for 2013

Hard Candy has launched 45 new shades of Nail Lacquer for 2013, broken down into 5 new collections with 9 shades in each. Glitter, Chrome, Rich tones – something for everyone! Not only will nail aficionados fall for the colors but they will also flip for the price of $3.97 each!

Crushed Chrome Collection. Luxurious and timeless hues embellished with a golden textured finish. This collection boasts refinement and sophistication and is infused with a vivacious luster.

Itsy Glitzy Collection. Intense, illuminating, and incandescent hues saturated with the richest and most extreme mica and glitter. Inspired from the runway and now brought to your fingertips.

Crystal Confetti Collection. A unique collection based on artistic expression. Flourishing, adventurous, full coverage shades with various particle sizes and creative textures. Graffiti is revolutionary; it's an outlet to create public art. Now take this artistic and creative expression to your nails.

Candy Sprinkles Collection. Suspended in a clear top coat, shimmery flecks sparkle brilliantly with different shapes of shiny glitter. Candy Sprinkles is a fabulous top coat over any color.

Glitteratzi Collection. The combination of confident opposites and intimate tonalities mixed with the right amount of sparkle creates enthusiasm for the vitality of life. The hues are natural and are becoming more evolved and colored. Tasteful tones with all the personality to satisfy every trend setter.

The Hard Candy collection is exclusively available at Walmart and on walmart.com. In addition to the cosmetics brand, Hard Candy now offers customers a line of apparel and eyeglass frames. The brand can be found on Facebook, TwitterPinterest, and Instagram.

Friday, February 22, 2013

Girly Bits St. Patrick's Day Release

Introducing Girly Bits Erin Go Bragh-less! Erin Go Bragh-less is a stunning green jelly glitter, jam packed with various sizes and shades of green and gold, and holo. It is perfectly fine at two coats on it's own, and it's so deep and just swims with glowy glitter. The application is perfect, with no dabbing required, and the glitter picks up on the brush very well. This one is full of leprechaun magic.

This polish will be available on Monday, February 25th in the Girly Bits shop for $10.00 per bottle.

Thursday, February 21, 2013

INGLOT Nightlife Collection


INGLOT Cosmetics, currently with over 260 shades of Nail Enamels, expands with all new Nightlife Collection. These 3 new colours offered in blue, pale pink and yellow each add the perfect amount of sparkle to your nails. They will be sure to bring bling to your evening attire and make any outfit pop. Each colour is long-wearing and provides perfect application with durability and sparkle. Nail Enamels do not include toluene, formaldehyde, DBP, or camphor. Use with INGLOT’s Fast Drying Top Coat for quicker drying time and remove with INGLOT’s Nail Polish Remover.

SRP: US - $10.00
Availability: US - February 2013, INGLOTUSA.com and INGLOT Boutique Locations: NYC, Las Vegas, Miami, Newport Beach, New Jersey and select Macy’s Department Stores

Sally Hansen Launches I Heart Nail Art Campaign


THINK: Be your own nail artist for the chance to win.

WHAT IT IS: I Heart Nail Art is a 5-month campaign where consumers will be challenged to create nail art based on monthly themes. As the nail authority, Sally Hansen has trend setting colors women can use to express their creativity and individuality through vibrant, vivid, bold nails. Now, Sally Hansen is asking American women to show off their nail art skills with the I Heart Nail Art Contest. Each month, Sally Hansen will post a new nail art challenge on Facebook and encourage fans to post photos of their inspiring, intricate and ingenious nail art looks for a chance to win.

Monthly winners will receive $500 dollars and a trip to New York City to participate in the I Heart Nail Art Grand Finale, where competitors will be asked to create nail art looks on the spot. An expert panel of fashion and beauty experts and nail art enthusiasts will select the grand prize winner, who will earn the title of Sally Hansen Nail Art Sweetheart and win $2000. The grand prize winner will also be featured on Sally Hansen promotional materials, showcasing her nail art.

Sally Hansen’s own nail ambassador celebrity manicurist, Tracylee, will serve on the panel of judges choosing the winner. “I constantly take inspiration from fashion, architecture, events and pop culture in creating my nail art,” reveals Tracylee. “I’m so excited to see the kind of creative submissions we get and find new inspiration in my own work.”

So, if you think you’ve got what it takes to be the Sally Hansen Nail Art Sweetheart, visit facebook.com/sallyhansen to enter. You can also enter on Instagram and Twitter with #iheartnailart.

Friday, February 15, 2013

OPI Joins Joie for New York Fashion Week

OPI joined LA-based brand Joie for its first presentation at New York Fashion Week on Wednesday, February 13. For the show, a gallery space was transformed into an elegant banquet with flowers, candelabras and champagne. The Parisian chic theme of the space and clothing was highlighted through the nails as well. Models wore OPI nail lacquer in Big Apple Red on nails and Black Onyx on toes.

Photos courtesy of OPI.

Models Own Ice Neon Collection

NEW! The ICE NEON collection! The only way to keep fluoro really bright is to KEEP IT COLD! We've packed this collection in specially-designed frosted bottles that you should keep refrigerated to protect the intense fluoro colour from fading. These on-trend neon shades bring summer alive with fluoro flavour, bold and bright.

Available exclusively in the Models Own Bottleshop (Westfield London, White City) on March 9th, online at modelsownit.com from March 20th (pre-order from March 1st for guaranteed March 20th UK delivery) and in Boots stores nationwide from March 22nd.

Models Own | Facebook | Twitter

Wednesday, February 13, 2013

Sation Miss Antoinette Collection for Spring 2013

Miss Antoinette Looks for Love in a Bottle

Miss Professional Nail (Miss) has announced the launch of its Spring 2013 Campaign, Miss Antoinette. The collection is a shining salute to eloquent French beauty and Marie Antoinette’s glorious run as Queen of France. After a recent visit to Versailles, Miss’ Creative Director Staci Dao was inspired to develop a theme that spun a modern twist on lacquer and love. She created a color collection that reflects an exquisite Parisian color palette that would have been icing on the cake for the legendary empress.

The collection offers a royally fun twist on Marie Antoinette’s flair for beauty and beaus. Her loyal subjects were forever fixated on her extravagant wardrobe, indulgent rituals and notorious love life. Oh, how times have changed. Women still get dolled up for potential matches, yet we’ve traded private love letters for public “likes,” and traditional courtship has been eclipsed by cell phones, e-mails and turbo-texting (a triple trauma to the nails!). Dao says, “Nothing beats old-fashioned face-to-face time; beauty and sparks of attraction are still what make us click with someone.”

Miss Antoinette serves up an amorous array of polished petits fours:
  • Love is in the Heir: Your hands will be on cloud nine with this glistening powder blue
  • Of Corset I’ll Call You: This romantic lavender-rose shade is off-the-hooks
  • Love at First Byte: A peachy, flesh-tone nude that leaves a lasting mega-memory
  • Dating the Duke: A dreamy, creamy cyan to channel your inner duchess
  • Delete Your Junk Male: Select this e-lectric cerise red to refine your style and suitors
  • Guillotine Grape: A warm, wicked aubergine that will turn heads – permanently

Let your joie de vivre shine through with a grand, gorgeous mani! The line is available to like, love and lacquer you up in salons and beauty supply stores now.

All Miss products are free of DBP, Toluene and Formaldehyde. For more information, please visit www.misspn.com.

OPI Struts Catwalk with Karen Walker, Debuts NEW Matte Top Coat

OPI joined New Zealand designer Karen Walker at New York Fashion Week yesterday. Models walked the runway at Pier 59 wearing polished yet playful separates in hues of black, olive, ivory and bright poppy. For nails, Walker selected OPI nail lacquer in Black Onyx, topped with new OPI Matte Top Coat, which launches April 2013. The unique nails had an edgy yet urbane finish that matched Walker’s overall collection.

Photos courtesy of OPI.

Minx Collaboration with Donald Simrock

Minx Collaborates with Celebrity Make-Up Artist Donald Simrock to Create a New Collection of Nail Coatings

Renowned Make Up Artist and Contributing Beauty Editor of Flaunt magazine Donald Simrock is joining forces with Minx, Inc. co-founders Dawn Lynch-Goodwin and Janice Jordan to create a private, limited edition collection of nail art entitled “Sextet.”

Dawn reveals “Both Janice and I have been working with Donald since the beginning of Minx, Inc., and we are very excited to collaborate on this project! We welcome adding Donald’s amazing creative talents to the Minx brand.” Dawn also notes that while the designs are focused toward male Minx fans, the designs are guaranteed to appeal to everyone.

Music Icon Shirley Manson adds: “What I love about Donald is that he understands beautiful things are much more interesting when they are also unique. He brought this esthetic to work with his nail designs for Minx, which are definitely eye-catching and unusually gorgeous!”

Launching later this month, Donald will feature the collection in select nail boutiques as well as online in Minx’s “Tasting Room” (www.MinxTastingRoom.com) where both consumers and professionals can purchase the designs. Each self-applied nail coating pack includes 18 templates for a perfectly prideful manicure/pedicure with absolutely no drying time.

Minx solid nail coatings require only heat and pressure for application, and have singlehandedly created a new category of nail fashion since launching over five years ago. Celebrities including Beyoncé, Lady Gaga, Katy Perry and Rihanna have worn countless Minx designs and colors, and have thrust nail fashion into the international spotlight. Male celebrities also enjoy this new nail fashion, including Steven Tyler of Aerosmith, Seal, Vanilla Ice, Big Bang, Cristal Snow, and Tyson Ritter of the All-American Rejects.

“I photographed the entire collection in the moment that I was inspired, and specifically with this project in mind,” confided Donald. “I really wanted to start with Minx using photographs. I tried to offer an urban view to the more natural elements, and a colorful, artistic view to the more industrial styles. I have started off with a collection of six patterns… And I’m really excited to see where we go from here!!”

Tuesday, February 12, 2013

OPI Joins Lauren Moffatt for Catskills-Inspired Collection at New York Fashion Week

Lauren Moffatt’s Catskills-inspired Fall/Winter 2013 collection debuted last week and featured OPI. Models sporting woodsy/country chic clothes and Moffatt’s new line of winter accessories were manicured with the pinky nude shade Don’t Pretzel My Buttons. This hue was topped with an uneven coat of OY – Another Polish Joke! at the free edge, with Glitzerland added over this color for a dipped-metallic effect. The neutral but sparkly look added glam to Moffatt’s rustic prints and complemented gold jewelry that was prominently featured.

Photographs courtesy of Hannah Thomson.

Minx Professional for Leah Light Collection

Minx, Inc Unveils Signature Collection Designed by New Zealand Celebrity Nail Stylist Leah Light

Minx, Inc. co-founders Dawn Lynch-Goodwin and Janice Jordan are delighted to announce the launch of the “Minx Professional for Leah Light” collection designed by New Zealand’s premier nail stylist, Leah Light.

“We were so pleased to collaborate with Leah and bring her visions to life in this new Minx collection,” said Dawn. “We love how Leah’s collection is so personal to her, incorporating elements of her culture, her relationships, her philosophy and her family. A true artist, Leah has created a collection with significance and heart.”

Leah, who receives worldwide attention through her regular features on CoCo Perez and works with countless national and international stars, began applying Minx to her customers just over two years ago when she discovered the solid nail coating through the exclusive New Zealand and Australian distributor Switch Funky .

“As soon as I saw Minx, I thought it was genius,” Leah enthused. “Minx is a solid coating that can be applied on either natural nails or tips using only heat and pressure. There is no drying time and no chemicals,” Leah further explained, “While that alone is a big benefit where you are doing nails in high pressure situations like magazine shoots and fashion shows, I was beside myself when I saw the incredible graphics, designs, and metallics that Minx offered. Until Minx appeared on the market, there was no way a stylist could create such incredible nail fashion for clients without hours of preparation, and there was definitely no way to create the pure metallic that Minx offers.”

Leah finally met the founders of Minx when they flew over to New Zealand to meet her in November 2011. When they offered Leah the opportunity to design her own collection, she jumped at the chance to capture her nail artistry with Minx where it could be enjoyed by nail fashion enthusiasts around the world.

“My philosophy is to give each of my clients something unique, and by making each of my designs in the ‘Barely There’ style with a transparent background, every person who wears my design has creative control over the final look they achieve,” Leah explained. “By custom blending the base colors, no two clients need ever have the same look from any of my Minx designs.”

The theme for the eight designs in the Minx Professional by Leah Light collection is ‘Simply Chrome’ with each design utilizing the pure metallic Silver or Gold Minx finish. Each design appears on a transparent background, enabling it to be worn layered over a gel polish, nail polish, or Minx base color so that the design appears on top of the background color. The Minx coatings can also be worn alone, with no base, for a more subtle look.

 The Minx Professional for Leah Light Collection can be purchased online by nail professionals anywhere in the world through the www.MinxNails.com website.

Monday, February 11, 2013

OPI Walks Red Carpet with Carrie Underwood at the Grammys

Country singer Carrie Underwood walked the 55th Annual Grammy Awards red carpet yesterday wearing the rich ruby shade OPI nail lacquer in Danke-Shiny Red. Underwood added a special touch for the occasion with accent shade OPI Liquid Sand nail lacquer in What Wizardry Is This? on each ring finger. This new Liquid Sand hue launches with the upcoming promotion inspired by Disney’s Oz The Great and Powerful and will officially be available for consumers to purchase in March.

“Carrie’s black lace dress was all about pattern and texture, a look that carried through to her nails, where shimmering red was contrasted by a rich taupe accent finger featuring Liquid Sand’s textured, matte finish,” explains OPI manicurist Bobbie Naohara.

Underwood also wore Danke-Shiny Red on her toes.

Photograph by Getty Images.

Adele Uses OPI to Accessorize Award-Winning Look at the Grammys

Singer-songwriter Adele walked the 55th Annual Grammy Awards red carpet yesterday wearing OPI nail lacquer in Hands Off My Kielbasa! topped with OPI Matte Nail Envy to accessorize her chic custom Valentino Couture floral embroidered dress. Adele won Best Pop Solo Performance for "Set Fire to the Rain” at last night’s award ceremony.

“Adele wanted something fun to complement her red patterned dress, so we added the Matte Nail Envy top coat to give her classic nails an edgy look to match her signature style. The matte finish added the perfect touch,” said celebrity manicurist Kimmie Kyees.

Hands Off My Kielbasa! is part of OPI’s Spring/Summer 2013 Euro Centrale collection which launched just last week, on February 6.

Photograph by Getty Images.

OPI Joins Chloe Sevigny for Opening Ceremony at New York Fashion Week

OPI joined Chloë Sevigny for Opening Ceremony at its official New York Fashion Week debut Saturday. Inspired by the Occupy Wall Street movement, the line had a ‘60s flare featuring a color palette of black, pink, baby blue and cream. OPI nail lacquer in My Very First Knockwurst, which was also worn by Sevigny for the collection’s Fall/Winter 2013 look book, added a warm neutral complement to the eclectic clothing.

The presentation was held at St. Mark’s in the Bowery and featured five girl bands playing songs round-robin style while the models, including designer Sevigny, held signs with rotating slogans.

Photos courtesy of OPI.