Thursday, November 1, 2012

OPI Skyfall Magnetics, Gold Leaf Topcoat, and Nail Apps

OPI Launches Magnetic Holiday Lacquers Inspired by Skyfall and the Bond Legacy

OPI celebrates the 50th anniversary of James Bond with the release of three, new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy, each come with its own unique, specially-designed magnetizer to create striped, diamond or wavy patterns, respectively.

“For the first time OPI is launching magnetized lacquers in honor of our exciting partnership with EON Productions,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here to stay, and these limited-edition shades offer a fun, easy way to experiment with lacquer. There are no limits when it comes to having unique, eye-catching nails.”

The three Skyfall Magnetic Lacquer Packs include:
  • Is That Silva? - Don’t mistake this gunmetal gray for anything else. A diagonally striped pattern appears with this lacquer.
  • Bond…James Bond - Be spied in this elegant gold shimmer. A diamond pattern forms over this shade.
  • Morning, Moneypenny - You secretly desire this heart-throbbing burgundy. This lacquer has a dreamy, wave-like pattern.
To use, prep nails like normal, followed by Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of lacquer to the first nail; while still wet, position the finger onto the base of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail without touching the lacquer. Magnetize for about five seconds for the design to fully develop. Continue this process until all nails are painted and magnetized. Apply Top Coat once nails are dry.

OPI Announces Striking New Limited Edition Bond-Inspired 18K Gold Leaf Top Coat

OPI has crafted the perfect, decadent holiday treat - complete with a dash of luxury, a sprinkling of fashion, and touch of intrigue - to celebrate James Bond’s Golden Anniversary with the introduction of 18 karat gold leaf top coat The Man with the Golden Gun. This luminous, rich top coat adds an additional layer of chic gold leaf texture whether painted over completely dry OPI nail lacquer or directly to the nail itself.

Inspired by the world of 007, this stunning, real 18 karat gold top coat comes packaged in a special limited edition collectable gold bottle and makes the ultimate holiday gift.

“For 50 years Bond beauties have graced the big screen with their dazzling looks and opulent style, and gold has always played a prominent role,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Gold transcends time; from the first Bond film to the soon to be released – Skyfall – Bond Girls have adorned themselves with gold accessories from jewelry and heels to clutches. This top coat’s radiant hue and stunning 18 karat gold leaf texture and patterns take accessorizing this holiday season to new heights!”

OPI Releases NEW! Pure Lacquer Nail App with Designs Inspired by Skyfall

OPI adds four new, limited-edition designs to the Pure Lacquer Nail App collection, which offers instant, easy-to-apply nail designs. The precut nail strips are made of 100% real nail lacquer and provide a high-shine finish, long-lasting wear, and zero drying time. The new designs inspired by Skyfall include Nice Tux (silver and black glitter zig zag stripe), Positively Shocking (glittery gold), Floating Dragon (bright red crème with black dragon print) and Shaken Not Stirred (silver with martini glass print).

“We are pleased to expand our Pure Lacquer Nail App offerings with designs inspired by OPI’s thrilling partnership with EON Productions and Skyfall,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The popularity of nail design is booming with both the everyday woman and nail professionals. Pure Lacquer Nail Apps provide women with quick, easy and unique nail looks, offering long-lasting designs that could not be created by hand.”

To apply, peel off plastic cover and place Nail Apps on nails, while smoothing down all edges. Each pack contains 16 strips to ensure perfect sizing for all finger and toe nails. File the nail edge to remove any strip excess. Pure Lacquer Nail Apps already contain a base coat and top coat; do not use regular base or top coat with the strips. Simply remove with an acetone polish remover. For longer wear (about two weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat.

As with all OPI nail lacquers, these products inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush where applicable for the ultimate in application.

These limited edition promotions will be available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA. Suggested retail prices are:
  • Magnetic polish - $17.50 each
  • The Man With the Golden Gun - $30.00 
  • Nail Apps - $11.95 per set
For more information, please call 800-341-9999 or visit Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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