Nicole by OPI Coca-Cola Collection

NICOLE BY OPI TEAMS UP WITH COCA-COLA TO PUT CLASSIC COLOR AT YOUR FINGERTIPS

Color your world with Nicole, a Coke, and a smile!

Six limited edition nail lacquers inspired by the world’s best loved Coca-Cola beverages. Coca-Cola delivers beverages to meet your active lifestyle and Nicole by OPI delivers a bright palette of colors that add “pop” to your look. Available in Coca-Cola original, the lighter side of Diet Coke, the sweet citrus pop of Fanta Orange, a fruity burst of Fanta Grape, the sparkling effervescence of Sprite, and the next generation refreshment of Coke Zero. Nicole by OPI + Coca-Cola invite you to experience “The Real Thing.”

The Coca-Cola collection includes:

• Always a Classic Coca-Cola: This classically gorgeous bright red is refreshingly stylish.
• DC Lover: Scintillating silver with iconic-Coke red sparkle.
• The Look is Orange: Put the squeeze on this bright and stylish orange!
• In Grape Demand: People are lining up to get their hands on this yummy plum.
• Seriously Citrus: No kidding...this clean, sparkling green with refreshing, cool white is gorgeous!
• Zero is My Hero: Just in time, this darkly rich burgundy has come to my rescue!

WHERE TO FIND IT: Discover the collection in the U.S. at select CVS, ULTA Beauty, Kmart, ShopKo, Harmon, and Giant Eagle locations in March 2015 for $6.99. Available in Canada at select Walmart and Jean Coutu locations for $10.99.

Nicole by OPI Lacquers for Summer 2014

Seize the Summer!

Nicole by OPI Launches Four NEW Nail Lacquers for Summer

Nicole by OPI announces four new nail lacquers for the summer season. Seize the Summer includes bright, beach-ready shades of coral, citrus green, hot pink and metallic confetti glitter. These tropical shades add a burst of island-inspired flavor to fingers and toes.

“Bright nail polish colors are in this summer!” exclaims Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Executive VP. “With warm weather comes beautiful, bold hues. Summer is the perfect time to experiment with fun colors!”

Seize the Summer shades include:

• Lay it on the Lime - This citrusy green is the limiest… and that’s the truth.
• LeaPink for Joy - This playful pink makes me jump and shout!
• Shaved Nice - Glittering and frosty… this is one sweet treat.
• The Coral of the Story - I’ve learned my lesson… nothing but this bright coral for me!

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. The 4 new nail lacquers will be available in stores beginning June 2014 for $7.99 each at retailers including select Fred Meyer, CVS, Duane Reade, H-E-B, Ulta, Harmon, Kmart locations. In Canada, these shades will be available for $10.99 each at select Loblaws, Shoppers Drug Mart and Target Canada.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI and Kellogg's Special K Collaboration

Encore of a Colorful Collaboration!

Nicole by OPI Partners with Kellogg’s® Special K® on Nail Lacquer Launch

Expanding on the momentum of last year’s partnership, Nicole by OPI has once again collaborated with Kellogg’s® Special K® to launch three custom nail lacquer shades for its "Shine Brighter" campaign. The campaign inspires women to be their best selves - healthy, confident and positive, to look better, feel better, and shine brighter.

“Nicole by OPI is excited to offer exclusive lacquers to Kellogg’s Special K consumers for a second time, because last year was such a big hit!” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “We encourage women to show off their confidence in a positive way through color. When you look good, you feel good!”

The three custom shades include: Challenge Red-y (creme red), Live in the Momentum (crème blue) and My Sol Shines Brighter (crème coral). Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from five eligible Special K products, consumers will receive two lacquers - Live in the Momentum and My Sol Shines Brighter.

Nicole by OPI Signature edition Special K packages designed by Suzi Weiss-Fischmann will be available exclusively at Target. The designer packages are available only for select flavors (Original, Red Berries & Chocolatey Delight).

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This promotion will be available April 2014 in the US where Special K products are sold.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Roughles Textured Nail Lacquers

Nail Color that Rocks!

Nicole by OPI Announces NEW Limited Edition Roughles Textured Nail Lacquers

This March, Nicole by OPI launches Roughles ("ruffles") -- 4 new textured nail lacquers featuring speckled, pastel shades of purple, pink, turquoise and yellow. When the lacquer dries, Roughles lacquers reveal a unique pebbled finish. Roughles should be applied without a top coat to achieve a matte effect.

"Chic pastels were a major trend throughout the runway collections at spring/summer 2014 shows and textured, matte nails are going to be one of the hottest looks this spring," explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. "Wearing these feminine shades on fingers and toes is a refreshing take on this trend. Pair these lacquers with candy colored fabrics and flirty floral prints to really make a statement!"

Roughles shades include:

1. I'm Stucco on You - I terra-"cotta" have this textured purple on my nails!
2. Rock the Look - The edgy side of girlie...a textured pink all your own.
3. On What Grounds? - Stop in the name of this textured turquoise beauty!
4. Sand in My Shoe - I "beacha" just love this grainy golden yellow on me.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. The 4 new nail lacquers will be available in stores beginning March 2014 for $7.99 each at retailers including select Duane Reade, Kroger, Kmart, Fred Meyer, CVS locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Jean Coutu, Rexall, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Launches New Nail Lacquers for 2014

New Year, New Color!

Nicole by OPI Launches New Nail Lacquers for 2014

Nicole by OPI announces 15 new nail lacquers for 2014, featuring a range of shades from dark blue and cool mint to bright sorbet hues, as well as metallic shimmers and creamy nudes. These highly-pigmented lacquers offer nail fans a unique, varied color palette ideal for coordinating with the latest fashion trends.

"Maintaining manicures is an important goal to have on the New Year’s resolution list! Perfectly painted nails are one of the best accessories any fashionista can have," explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. "It’s easy to add this finishing touch to any look with so many stylish shimmers and vivid tones. With a wide array of options, wearers can truly express their personality through these shades, whether they change up hues often or mix and match to create fun nail designs."

The new lacquers for 2014 include:

• Be Awesome - A rainbow of light that takes your breath away.
• Sweet Surrender - Defeat looks sweet when wearing this pink blush.
• Fabulous is My Middle Name - Pink and silver super-shimmer is my game.
• Always a Flirt! - This luminous fuchsia is more than just a wink of pink.
• Something About Spring - When I saw this hot pink, it bloom my mind!
• At Least I Pink So - I’ve got this pretty bubblegum pink on my mind.
• I’ll Have the Salmon - I’m hooked on this peachy-pink!
• Yoga-then-Yogurt - Oh my! This creamy white is quite yummy!
• That’s Putting it Mild - This luscious, creamy nude makes a big fashion statement.
• Taupe of My Class - This earthy taupe is a real overachiever.
• I Shop Mintage - A timeless minty green with real retro appeal.
• Teal Me Something New - This of-the-moment teal has headline-making style.
• Oh That’s Just Grape! - How am I supposed to resist this cool and juicy violet?
• The Blue is So You! - This dramatically dark blue was created with you in mind.
• Emerald Empowered - When I wear this gemstone green, I feel like I can conquer the world!

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. The 15 new nail lacquers will be available in stores beginning January 2014 for $7.99 each at retailers including select Walmart, Target, CVS, Kmart, Kroger, ULTA, H-E-B, Meijer and Duane Reade locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

DOVE and Nicole by OPI's Discover Your Dark Side in the New Year Sweepstakes

DOVE CHOCOLATE AND NICOLE BY OPI RING IN THE NEW YEAR WITH AN IRRESISTIBLE SWEEPSTAKES

25,000 winners to receive DOVE Dark Chocolate-inspired nail lacquer kit

DOVE Dark Chocolate and NICOLE by OPI celebrate the New Year with the launch of the "Discover Your Dark Side in the New Year Sweepstakes." The Facebook-based promotion will randomly award 25,000 entrants with two exclusive NICOLE by OPI nail lacquer shades inspired by DOVE Dark Chocolate: "Better After Dark" and "Promises in the Dark."

As the #1 solid dark chocolate on the market, the unique, silky-smooth taste of DOVE Dark Chocolate lives up to people’s expectations of what chocolate should taste like. Available in four varieties, including new DOVE Silky Smooth Sea Salt Caramel Dark Chocolate, DOVE uses carefully selected cocoa beans to deliver its signature taste and a special process that delivers the unique, silky-smooth texture.

"In 2014, we want to encourage people to discover the delicious taste of DOVE Dark Chocolate, which offers a creamy taste experience that shatters the perception that dark chocolate tastes bitter," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "With this sweepstakes, we’re putting the silky-smooth taste of DOVE Dark Chocolate at people’s fingertips with the always smooth nail polish experience from NICOLE by OPI."

Enter the "Discover Your Dark Side in the New Year Sweepstakes" from now through February 5, 2014, DOVE Chocolate Facebook fans can enter once per day for a chance to win one (1) of the 25,000 NICOLE by OPI kits, which include:

• A coupon for a free DOVE Dark Chocolate Bar (1.34 oz. - 1.44 oz.)
• Better After Dark NICOLE by OPI Nail Lacquer Bottle
• Promises in the Dark NICOLE by OPI Nail Lacquer Bottle

To enter, simply "like" the DOVE Chocolate Facebook page and click on the Sweepstakes tab to enter your name, email address, shipping address and date of birth. The Sweepstakes is open to legal residents of the 50 United States who are age 13 or older on or before December 27, 2013. All winners will be selected at random by an independent agency in the week following the sweepstakes.

For more information, please visit www.facebook.com/dovechocolate or www.facebook.com/nicolebyopi.

Nicole by OPI Carrie Underwood Collection

Color Me Carrie!

Nicole by OPI Announces Partnership with Country Superstar Carrie Underwood for 2014

Nicole by OPI launches 14 new nail lacquers inspired by award-winning recording artist Carrie Underwood. This collection features a colorful mosaic of hues in a variety of finishes, including pink, red and coral cremes; chunky and textured glitters in gold, silver and white; and rich eggplant and khaki green shades.

"Carrie is the perfect partner for Nicole by OPI. Her music evokes powerful emotions in its listeners, and we wanted to give fans a way to express their feelings through color," explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. "In working closely with Carrie, we came up with 14 nail lacquers that truly encapsulate her soulful spirit and showcase different facets of her personality – from softer pastels and dark sultry shades to playful glitters."

The Carrie Underwood Collection includes:

• Carrie’d Away - Carrie’s own gold record signature shade.
• Lips are Dripping Honey - This multi-gold glitter is sweet on you.
• Southern Charm - Frankly my dear, this nude shade looks charming on you.
• Sweet Daisy - A bouquet of southern peach blossoms.
• Carnival Cotton Candy - This spun sugar pink is all about fun.
• Goodbye Shoes - Hit the road, but leave me this standalone gray-green.
• Backstage Pass - I want access to this brown with purple nuances.
• Sing You Like a Bee - Put some of this frosty ice on that, honey!
• Party Bus - Celebrate on-the-go with this party-perfect confetti glitter.
• Love My Pups - Let’s “paws” for this adorably sweet pink.
• Color Me Country - This soul-ful hot pink makes me want to sing.
• Some Hearts - You can’t beat this romantic coral dream.
• American as Apple Pie - Tradition runs deep in this classic red.
• Fisher Queen - I’m hooked on this deep, deep eggplant.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be in newly designed bottles featuring the NEW Nicole logo. These shades will be available January 2014 for $7.99 each at retailers including select CVS, Duane Reade, HEB, Kroger, Kmart, Ulta, Walmart, Fred Meyer, Meijer, and Harmon locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Target Canada, Walmart Canada, Jean Coutu, London Drug, and Loblaws.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Launches New Top Coats & Treatments

Pampered and Polished!

Nicole by OPI Launches 4 NEW Top Coats & Treatments for 2014

Nicole by OPI announces four new Top Coats & Treatments for 2014 – essentials for a perfect at-home manicure. Developed and inspired by OPI’s in-salon favorites, the line includes Oil to Go; 3-in-1 Base, Top Coat & Strengthener; Quick Dry Top Coat; and Matte Top Coat.

Packaged in a leak-proof tube, Oil to Go keeps cuticles soft and smooth on the go. 3-in-1 Base, Top Coat & Strengthener encompasses nail care must-haves in one convenient bottle. Matte Top Coat can be layered over any Nicole by OPI hue to instantly transform shiny finishes to matte. Quick Dry Top Coat reduces drying time and adds shine and protection.

"I recommend using Oil to Go daily for healthy nails,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Top Coats are important for maintaining perfectly painted fingers and toes. Nicole fans can achieve high quality results without breaking the bank!"

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These treatments will be available January 2014 for $7.99 each at retailers including select CVS, Target, Walmart, Kmart, Duane Reade, Kroger, H-E-B. In Canada these treatments will be available for $10.99 each at select Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaws and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI's #GiveNicole Holiday Contest

#GiveNicole
Nicole by OPI is hosting a contest this year and you can enter to win the entire Nicole product line! Visit the contest page for full details, rules, and eligibility.

Prize Details
One Grand prize winner will receive our entire 2013 Nicole by OPI product line (44 lacquers) + our brand new line of nail treatments (6 products) x 2. That’s 88 products total!
Three runners up will each receive a surprise gift bag of assorted Nicole by OPI products.

How to Enter
Create a collage of three original photos that tell a story of giving. Then, title/caption your collage with six words that help tell the story pictured. Submit it on the entry tab of Nicole by OPI’s Facebook Contest App or post it to Instagram with #GiveNicole.

Contest Schedule
The contest begins on November 15th and ends December 13th. To enter, you must be 13 years or older and a current resident of the United States or Canada (excluding Quebec.) Subject to full rules.

Prize Eligibility
Only persons residing in Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Saskatchewan, United States, and Yukon who are at least 13 years of age can enter.

Visit the contest page for more information!

Nicole by OPI Modern Family Holiday Lacquers

A “Modern” Take on Classic Color!

Nicole by OPI Introduces Five NEW Modern Family Shades for the Holidays

Nicole by OPI announces new limited edition Modern Family Holiday nail lacquers! Featuring five shimmering shades – classic blue, rich scarlet, royal purple, holographic glitter and multi-dimensional gold – these holiday-inspired hues offer a range of color that can be used to create on-trend, seasonal nail looks.

“These festive lacquers make it easy to get into the holiday spirit!” declares Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “With rich jewel tones and glitter, Modern Family Holiday shades add classic color and sparkle to winter weather fashion, turning manicures into bejeweled accessories for special holiday occasions.”

The new Modern Family Holiday nail lacquers from Nicole by OPI include:

• Late Blu-mer - Vintage blue jeans that have stood the test of time.
• Spark the Conversation - This holographic glitter coat is the talk of the town.
• Who Red My Journal??? - This scandalous scarlet is private property!
• You're My Treasure - This three-dimensional gold has riches beyond my wildest dreams.
• Aren't Families Grape? - A dramatic royal purple worthy of any sibling rivalry.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Selena Gomez Gift Sets for Holiday 2013

Two Textures... Too Sweet!

Nicole by OPI Launches Two New Selena Gomez Gift Sets for Holiday 2013

Nicole by OPI announces two new gift sets for holiday featuring nail lacquers inspired by actress and singer Selena Gomez. Available in October, each gift set includes a Selena Gomez lacquer plus a free mini bottle of silver Gumdrops; a limited edition matte textured shade – only available in these sets. Gift set #1 includes Pretty in Plum (this picture-perfect purple is a genuine beauty) and gift set #2 includes Scarlett (this shimmery red-violet is leading lady lovely).

“Perfect for holiday festivities or as a stocking stuffer, lacquer fans can try these shades separately or mix them together to create dual sparkle and texture” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These limited edition gift sets will be available beginning October 2013 for $7.99 each at retailers including select CVS, Ulta, Kmart, Kroger, H-E-B, Duane Reade locations. In Canada, these sets will be available for $10.99 each at Shoppers Drug Mart, Jean Coutu, Rexall, London Drugs, Familiprix, Uniprix and Brunet.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Tink Collection

Nicole by OPI Announces Tink: NEW Limited Edition Lacquers, Inspired by Disney’s Tinker Bell

Nicole by OPI launches its Tink collection, featuring six new limited edition shades inspired by everyone’s favorite fairy, Tinker Bell, including a brilliant glitter gloss and vibrant shades of tangerine, coral, fuchsia, pink and lime green.

“We’re excited to celebrate Disney’s feisty fairy,” explains Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Artistic Director. “Big things come in small packages just like Tinker Bell, and this collection packs color with a punch. Our Tink collection is all about self-expression and having fun with bold colors. The vivid pigments created for this promotion capture the fairy magic and mystique, with alluring shades like the signature sparkly Pixie Glitter and the playfully pink How Fairy Nice of You!”

The Tink collection includes:

• Pixie Glitter - This clear gloss is sprinkled with tiny rainbows.
• How Fairy Nice of You! - This sweet pixie pink gives me wings.
• Tink’s in the Pink - This happy fuchsia makes me, well...happy!
• Sweet on Pete - This lime green is the "key" to Pete's heart!
• Fairy Fairy Quite Contrary - Not, it's NOT orange...it's tangerine. So there!
• Half Charming / Half Alarming - This coral is perfect when you're feeling unpredictable.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be available July 1, 2013 for $7.99 each at select Walgreens locations nationwide.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Neon Mini Kits

Nicole by OPI Announces Two New Limited Edition Neon Mini Kits, the Brand’s First Neon Lacquer

Nicole by OPI launches its first neon nail lacquer with two limited edition mini kits. Scandalous! Neons includes vivid shades of blue, purple and pink while the Notorious! Neons includes vibrant shades of green, fuchsia and orange.

Each Neons kit includes a special white base coat, to be applied before adding color, allowing true neon pigments to pop. “These kits offer the hottest hues in a mini size to complement summer styles,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Think of your nails as a blank canvas. With these color combinations, there are endless options for creating works of art.”

In addition to the white base, Scandalous! Neons includes: Blue Neon (this blatant blue is deliberately belligerent), Purple Neon (this attention-seeking purple is a real publicity hound), and Pink Neon (this pink's purpose is to provoke your senses).

Along with white base, Notorious! Neons includes: Green Neon (this gossip-stirring green is the talk of the town), Fuchsia Neon (this fuchsia is famous for being unabashedly bold), and Orange Neon (this outrageous orange doesn't know the meaning of meek).

“The shades included in both sets are perfect for accessorizing fingers and toes with bright pops of color,” adds Weiss-Fischmann. “The first step is to apply the white base coat followed by the desired neon shade; finish with one coat of Nicole by OPI Top Coat Plus to achieve intense neon color with a glossy finish.”

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Scandalous! Neons and Notorious! Neons mini packs will be available in stores beginning May 2013 for $10 each at retailers including Meijer, CVS, Duane Reade, H-E-B, Kroger, and ShopKo. Top Coat Plus will be sold alongside the kits for $7.99. In Canada, the kits will be available for $12.50 each and Top Coat Plus for $10.99 at Loblaw, Jean Coutu, Rexall, London Drugs, and Shoppers Drug Mart.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Limited Edition Gumdrops Collection

Nicole by OPI Announces NEW Limited Edition Gumdrops Nail Lacquers

Nicole by OPI launches Gumdrops – six new limited edition matte texture shades designed to give nails a mouthwatering manicure. With a “sugar-like” finish that lightly shimmers with fine glitter particles, Gumdrops features brilliant candy colored hues.

“These shades are sure to satisfy any sweet tooth,” explains Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Artistic Director. “By combining groundbreaking texture technology with some of the hottest trends including matte and shimmer finishes, Nicole by OPI has created a new line of lacquers for cutting-edge manicures. Worn without top coat, Gumdrops lacquers dry to a textured matte finish to give nails a “sugar” coated appearance.

Gumdrops shades include:

• I Lilac Gumdrops - But I love this sugar-frosted lavender.
• My Cherry Amour - You're the one magenta I adore.
• Candy is Dandy - This sweet pink is my favorite guilt-free treat.
• Cinna-man of My Dreams - I dream in shades of this warm spice pink.
• Blue-Berry Sweet on You - I’ll be true to this berry blue hue.
• A-Nise Treat - This shimmery licorice is everyone's favorite.

Nicole by OPI Gumdrops nail lacquers should always be worn without top coat to achieve the unique textured matte finish.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be available beginning May 2013 for $7.99 each at retailers including select Walmart (May 2013), CVS (June 2013), Rite Aid, Kmart, Kroger, Ulta, H-E-B, and Duane Reade locations (August 2013), In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada (July 2013), Jean Coutu, Loblaw, and London Drug (August 2013).

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI and Kellogg's Special K

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S SPECIAL K

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s Special K beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”This promotion will be available in the US where Special K products are sold.

Nicole by OPI Launches New Lacquers for 2013

Nicole by OPI Launches New Lacquers for 2013

Nicole by OPI announces four new classically chic nail lacquer shades for 2013, including Plum to Your Senses!, Please Red-cycle, Totally in the Dark, and Still Into Pink. Featuring two vibrant crème shades of bright pink and rich red and two shimmering hues of deep plum and glossy black, these elegant lacquers are suited for every wearer and occasion while delivering distinct color with a flawless finish.

“Swipe these four new lacquers on nails for intense color with on-trend hues,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “When it comes to style, any look can be enhanced by adding a splash of color, and these fashionable shades can be easily applied to match your mood. The playful shimmer of Totally in the Dark and bold pigments of Still Into Pink both make dramatic statements, while sophisticated Plum to Your Senses and classic Please Red-cycle give nails a polished, stylish finish.”

The four new lacquers include:

• Plum to Your Senses! - You KNOW this deep, dark plum is the perfect choice.
• Please Red-cycle - Do the right thing and wear this apple red over and over.
• Totally in the Dark - This shimmery black is completely unexpected.
• Still Into Pink - Our love for hot pink will never grow cold.

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.

These will be available in stores beginning January 2013 for $7.99 each at retailers including select Walmart, Target, CVS, Rite Aid, Kmart, Kroger, ULTA, H-E-B, Meijer and Duane Reade locations. In Canada, these shades will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Modern Family Collection

Nicole by OPI and Twentieth Century Fox Consumer Products Announce Collaboration with Hit ABC Comedy Modern Family

Nicole by OPI, in partnership with Twentieth Century Fox Consumer Products, launches 14 new nail lacquers inspired by ABC’s award-winning comedy, Modern Family. The nail line features shades created to capture the show’s colorful personalities, from a classic taupe named after family patriarch Jay, to a sparkly pink hue fitting for toddler Lily.

“Modern Family is not only one of the funniest shows on television, it features a great ensemble cast of rich characters that inspired a range of shades, from pastel hues like sea foam green and periwinkle to brighter colors of cobalt and red-violet,” remarks Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “From studious Alex to bombshell Gloria, to classic (and neurotic) Claire, to flirty Haley, there are shades to represent each of these uniquely fabulous women – and everyone else in the blended family.

“The Nicole consumer embraces the same spirit of diversity and individuality that’s apparent on the show,” explains Weiss-Fischmann. “The colors inspired by Modern Family offer a perfect way to express that spirit!”

Modern Family is produced by Twentieth Century Fox Television and licensed through Fox Consumer Products. Jeffrey Godsick, President of Fox Consumer Products added, “Modern Family is a series that has a massive following. In partnering with Nicole by OPI, we’re not only able to reach our show’s large fan base, but deliver a product that captures the trend-forward elements and unique characteristics of the series.”

The Modern Family Collection includes:

• Am I Making Myself Claire? - Make no mistake...I’m liking this lilac.
• I Do De-Claire! - Let me just say how frosty cool this soft rose is!
• She’s Lily Something - Pink, sparkly stars...so Daddies’ Little Girl-y!
• A Like-Haley Story... - Typical teenagers (and their moms!) will love this not-so-typical fuchsia.
• My Jay or the Highway! - This trendy taupe is inflexibly cool. Period.
• Stand by Your Manny - Be loyal to this periwinkle blue.
• Alex by the Books - Look smart in this seafoam green.
• Haley Good Lookin’... - She’s cookin’ up plans for this pink super-glitter.
• Basking in Gloria - This red-violet is the color of passion.
• Luke of the Draw - Chances are you’ll love this gunmetal glitter.
• A Phil’s Paradise - No fooling...this pewter is the real deal.
• Candid Cameron - Call this teal just like you see it...gorgeous!
• Back in My Gloria Days... - This voluptuous violet has still got it goin’ on!
• What’s the Mitch-uation? - This cobalt blue demands an update.

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.

Modern Family lacquers will be available beginning January 2013 for $7.99 each at retailers including select Walmart, Target, CVS, Rite Aid, Kmart, Kroger, ULTA, H-E-B, Meijer and Duane Reade locations. In Canada, this line will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Selena Gomez Collection

Nicole by OPI Announces Partnership with Singing Sensation Selena Gomez for 2013 

Nicole by OPI announces the launch of 14 new nail lacquers inspired by actress and singer Selena Gomez. The line features shades designed to capture Selena’s sweet yet spunky personality, from soft pink and peach hues to bright glitter and confetti lacquers.

“Selena is an ideal partner for Nicole by OPI. Millions of fans love her for the same reasons we do; she’s smart, talented, funny – and has an incredible sense of style,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “She has that classic ‘girl-next-door’ appeal, but she’s also edgy and fun – just like the Nicole consumer.

“Selena is not only a chart-topping singer and actress, she’s also a clothing designer and an active philanthropist,” adds Weiss-Fischmann. “Like women around the globe, Selena has many interests and passions; this collection, with its diverse range of hues, offers a perfect match for every occasion!”

The Selena Gomez Collection includes:

• Stars at Night - Star light, star bright...confetti-silver nails tonight!
• Mi Fantasia - This purple-aqua glitter is the stuff dreams are made of.
• Kissed at Midnight - This romantic gold glitter is perfect any time.
• Confetti Fun - Nothing says “party!” like a shower of color.
• Heavenly Angel - This iridescent confetti gives me wings.
• Sweet Dreams - This violet-teal is a dream-come-true.
• Inner Sparkle - Let this light pink glitter shine through!
• Selena - This fresh, young peach will make your heart sing.
• Hit the Lights - This not-so-mellow yellow has got stage presence.
• Love Song - Fall head-over-heels for this true purple.
• Naturally - Who wouldn’t want this pure pink dream?
• Spring Break - The perfect hot pink for the perfect hot vacation!
• Pretty in Plum - This picture-perfect purple is a genuine beauty.
• Scarlett - This shimmery red-violet is leading lady lovely.

Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Selena Gomez lacquers will be available January 2013 for $7.99 each at retailers including select Target, Walmart, CVS, K-mart, Rite Aid, ULTA, Sears, Meijer, Fred Meyer, Kroger and H-E-B locations. In Canada, this line will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI CVS Exclusives

Nicole by OPI Launches Seven New Nail Lacquers, Exclusively at CVS

Nicole by OPI announces seven new nail lacquers to be sold exclusively at CVS. With various hues of pink and rose, along with blue, maroon, purple and silver shades, these colors give fingers and toes “new neutrals” to complement the hottest trends for 2013.

“Nicole by OPI is excited to provide the CVS customer with lacquers that can work with any style – from office formal to soccer practice sporty to date night dressy,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “I consider these lacquers ‘new neutrals’ because they can be worn any day, at any time. In the past, certain shades and textures were considered appropriate only for specific occasions, but now, nothing is taboo when it comes to wearing color.

“The CVS shopper leads a fast-paced lifestyle, but she doesn’t want to sacrifice fashion-forward, stylish colors,” adds Weiss-Fischmann. “When she shops at CVS, she knows she’ll be able to find all of her beauty essentials in one convenient place.”

The seven new lacquers include:

• I Sea You and Raise You - Go for it...this ocean blue is a sure bet.
• Always a Silver Lining - This positively-charged silver will keep you feeling optimistic.
• Don’t Overpink It - Trust your instincts...this rosy pink will be perfect on you.
• Feeling Grapeful - Count your blessings...including this yummy purple.
• A Pinker Shade of Pale The slight blush of this cool pink is just the right touch.
• Personally Speaking... - Between you and me, I look ah-may-zing in this light and airy rose!
• Marooned in Paradise - This deep burgundy could make even a castaway look chic.

Nicole by OPI nail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These new CVS-exclusive shades will be available November 2012 for $7.99 each at select CVS locations nationwide.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Nicole by OPI Kardashian Kolors for Holiday 2012

Nicole by OPI Introduces Six NEW Kardashian Kolor Holiday Glitter and Shimmer Lacquers

Nicole by OPI announces new, limited edition Kardashian Kolor Holiday lacquers for the holiday season! Featuring six shades infused with dazzling glitters and rich shimmer, these lacquers are the essential accessory for festive fingers and toes. From rich red, deep purple and brilliant teal to shimmery gold, sparkly sliver, and multi-toned blue glitter, these spectacular shades make the perfect gift or stocking stuffer.

“Whether celebrating the holidays traditionally at home with the entire family or jet-setting the season away, the Kardashians spread cheer with glitz and glamour, starting with their nails!” declares Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “The six captivating Kardashian Kolor Holiday shades offer the perfect way to add lots of color to this joyous time of year. Wear vibrant red, purple and teal for a jewel-toned look, or glittery gold, silver, and blue glitter for a classic holiday sparkle – both important trends for the season.”

The new Kardashian Kolor Holiday nail lacquers from Nicole by OPI include:

• Kardashing Through the Snow - Jingle all the way in this multi-hued glitter.
• Here We Kome A-Karoling - This deep, grape purple will make your heart sing.
• All is Glam, All is Bright - This rosy silver sparkle goes with everything.
• Keeping Up with Santa - Deep. Rich. Red. Must be Santa.
• A Gold Winter’s Night - Baby, it’s warm inside….especially in this blue-flecked gold shimmer.
• Deck the Dolls - Accessorize teal you drop!

Limited edition Kardashian Kolor Holiday shades will be available November 2012 for $7.99 each in the U.S. at select Target, KMart, ULTA, CVS, Meijer, Sears, Kroger, H-E-B, Duane Reade, Fred Meyer, Giant Eagle, Harmon, and Winn-Dixie locations. In Canada, these lacquers will be retailed for $10.99 each in Shoppers Drug Mart, Loblaw, and Jean Coutu.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!