Coca-Cola by OPI

OPI Partners with The Coca-Cola Company to Release New Limited Edition Nail Lacquers

OPI announces the launch of nine new limited edition nail lacquers inspired by some of the most recognized brands of The Coca-Cola Company. Coca-Cola by OPI offers a range of colors and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.

“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and Coca-Cola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous to hip and trendy!”

Coca-Cola by OPI includes:

• Coca-Cola Red (inspired by Coca-Cola) Classic red – always in style, always perfect.
• You’re So Vain-illa (inspired by Vanilla Coke) I bet you think this creamy nude is all about you.
• Sorry I’m Fizzy Today (inspired by Vanilla Coke) Do Not Disturb…I’m enjoying this creamy, smooth pink.
• Get Cherried Away (inspired by Cherry Coke) Seriously, this black cherry is over-the-top gorgeous!
• My Signature is “DC” (inspired by Diet Coke) My initial impression? This shimmery silver is just “write!”
• Today I Accomplished Zero (inspired by Coke Zero) Dramatic black with effervescent red sparkle is a total must-do.
• Green on the Runway (inspired by Sprite) This uncut-lime green makes a real fashion statement.
• A Grape Affair (inspired by Fanta Grape) Make a big to-do in this deepest, darkest purple.
• Orange You Fantastic! (inspired by Fanta Orange) Glitter to the max in this juicy orange explosion!

The Coca-Cola 10 Pack of Style is a set featuring eight shades (Coca-Cola Red, You’re So Vain-illa, Sorry I’m Fizzy Today, Get Cherried Away, My Signature is “DC,” Today I Accomplished Zero, Green on the Runway and A Grape Affair) in mini bottles along with a mini OPI Top Coat and a mini OPI Original Nail Envy.

Coca-Cola by OPI will be available in both nail lacquer and GelColor formulas beginning June 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. The 10 Pack of Style mini pack will retail for $24.95 ($29.95 CAN). GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favorability for our brands.”

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Nicole by OPI Lacquers for Summer 2014

Seize the Summer!

Nicole by OPI Launches Four NEW Nail Lacquers for Summer

Nicole by OPI announces four new nail lacquers for the summer season. Seize the Summer includes bright, beach-ready shades of coral, citrus green, hot pink and metallic confetti glitter. These tropical shades add a burst of island-inspired flavor to fingers and toes.

“Bright nail polish colors are in this summer!” exclaims Suzi Weiss-Fischmann, Nicole by OPI Co-Founder & Executive VP. “With warm weather comes beautiful, bold hues. Summer is the perfect time to experiment with fun colors!”

Seize the Summer shades include:

• Lay it on the Lime - This citrusy green is the limiest… and that’s the truth.
• LeaPink for Joy - This playful pink makes me jump and shout!
• Shaved Nice - Glittering and frosty… this is one sweet treat.
• The Coral of the Story - I’ve learned my lesson… nothing but this bright coral for me!

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. The 4 new nail lacquers will be available in stores beginning June 2014 for $7.99 each at retailers including select Fred Meyer, CVS, Duane Reade, H-E-B, Ulta, Harmon, Kmart locations. In Canada, these shades will be available for $10.99 each at select Loblaws, Shoppers Drug Mart and Target Canada.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

China Glaze Off Shore Collection for Summer 2014

SALT IN THE AIR, SAND IN YOUR HAIR

Summer Sizzles with China Glaze®’s Newest Collection

Nothing says summer like sun-kissed days and electric nights filled with friends, fun and water. Whether hitting the surf, paddle boarding along the coast, floating down a river or lounging poolside, the season calls for good times and nails drenched in the hottest colours that are sure to make a splash. Grab your board and meet us in the water with the China Glaze® Summer 2014 collection, Off Shore.

Summer nails are sure to sizzle in this eclectic palette of hot primary colours and pops of electric brights:

• If In Doubt, Surf It Out: Mellow orange crème
• Stoked To Be Soaked: Primary orange crème
• Seas The Day: Rich red crème
• Dune Our Thing: Dark neon berry crème
• X-Ta-Sea: Dark neon eggplant crème
• I Sea The Point: Bright neon blue crème
• Wait N’ Sea: Aqua crème
• Be More Pacific: Light lime crème
• Shore Enuff: Green crème
• Sun Upon My Skin: Yellow crème
• Feel The Breeze: Baby pink neon crème
• Float On: Bright neon pink crème

China Glaze® Off Shore will be available as individual colors, plus two 6-piece box collections “Stoked To Be Soaked” and “Dune Our Thing”. Individual polishes retail for $7.50 MSRP and the 6-piece box collections retail for $45 each.

China Glaze® Off Shore will be available at fine salons and beauty supply stores nationwide in June 2014.

China Glaze® is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit www.chinaglaze.com or follow China Glaze on Facebook, Twitter, Pinterest, and Instagram.

Neons by OPI

OPI Releases Six New Neon Nail Lacquers with Accompanying White Base Coat to Boost Bright Color

OPI Adds Its First Full-Size Neon Shades to Permanent Collection

OPI announces the launch of six new neon nail lacquers, the brand’s first full-size neon shades, along with Put a Coat On! – a special white base coat that instantly boosts neon color. Neons by OPI arrives just in time for summer, with electric hues in shades of lemon-lime, tangerine, hot pink, coral, lime and purple.
“With hands and feet constantly on display during warmer months, wearing nail lacquer is a must,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “I am a big fan of bright colors for summer, and Neons by OPI delivers a bold look that pairs perfectly with sun-kissed skin. To really make the neon shades pop, I recommend using Put a Coat On!, a new white base coat developed to be worn with bright lacquer hues to further enhance color.
“These six shades are the first full-size neons OPI has ever released,” adds Weiss-Fischmann. “With large demand for new bright lacquers, this collection is a welcome addition to OPI’s permanent line.”

Neons by OPI includes:

• Life Gave Me Lemons - This citrusy lemon-lime hits the spot every time!
• You are So Outta Lime! - Here comes trouble and she’s wearing this outspoken lime green!
• Juice Bar Hopping - This tangerine cream makes me jump for joy!
• Hotter than You Pink - Just when you think pink can’t get any hotter, there’s this!
• Push & Pur-Pull - This forceful purple has got me coming and going!
• Down to the Core-al - The beauty of this brilliant coral goes beyond skin deep.
• Put a Coat On! - Amp up any bright shade with this color-boosting base coat.

Neons by OPI will also be available in GelColor, marking the launch of OPI’s first neon gel shades. GelColor is a professional salon service that offers a high-shine, 100% gel finish that lasts for weeks with a 30 second LED cure.

“If you’re planning a summer vacation, try a GelColor manicure or pedicure,” said Weiss-Fischmann. “Not only will your neon nails look fabulous, they’ll remain chip-free and flawless while you’re having fun in the sun.”

Neons by OPI will be available in both nail lacquer and GelColor (for professionals only) formulas beginning May 2014. Nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application and will retail for $9.00 ($10.95 CAN) at Professional Salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. GelColor is an in-salon, professional service only. Prices depend on the salon and range from $28 - $38 for a manicure and $35 - $45 for a pedicure.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!