Sally Hansen Reformulates Their Complete Salon Manicure Line

THE BEST GETS BETTER

SALLY HANSEN COMPLETE SALON MANICURE DELIVERS 7 BENEFITS OF A SALON MANICURE IN 1 BOTTLE

THINK: The ultimate salon-caliber polish gets a gel-shine finish and enhanced chip-resistant power.

WHAT IT IS: A breakthrough way to maximize your manicure. As the ultimate color authority, Sally Hansen has always been at the cutting edge of nail innovation. First, Sally Hansen introduced the first-ever polish to deliver five steps of a professional manicure with the Complete Salon Manicure collection. Now the nail care leader is upping the ante with two additional benefits—gel-like shine and chip-resistance—for the ultimate 7-in-1 formula.

THE TECHNOLOGY: Reformulated with three proprietary time-released protecting shine enhancers, Complete Salon Manicure now delivers lasting shine—the closest you can get to a gel effect without a gel manicure. Housed in breakthrough nano-tubes, the shine enhancers are released as your nails flex during daily wear and tear, helping provide an additional benefit: maximum chip- resistance.

THE BRUSH: The Precision Brush is rounded to fit the curve of your cuticles and is perfectly shaped to hug the contours of your nails. With an 800-bristle count, shorter brush length, and precision product pickup, the brush promotes better application for better wear.

THE COLORS: Combining universally flattering shades with the latest effects and looks, Sally Hansen offers the must-have hues of the moment in the most comprehensive formula yet: Complete Salon Manicure. Shades include:

• Metal-Morphasis: Metals are evolving beyond silver and gold to capture coppers (Copper Penny), bronze and gunmetal (Shoot the Moon). Oversized particles in metals and holographics (Snow Globe) create a luminous effect.
• Barely Blush: Innocent nudes and sheers are a soft response to the vibrant color culture. White sheer (Sheer Bliss) and shimmer glaze (Debut-tint) give a new look to the classics.
• Earthy Delights: Opaque skin tones (Pink Pong), terra cotta (So Much Fawn) and stone (Greige) create grounded colors for a modern spin on looks from the 70’s.
• Garden Party: New pastels are dusty (I Lilac You), urban (Gray-T Escape) and not your standard pink or lavender (Pink a Card) for a more wearable and less traditional spin.
• Fruity Florals: Floral (Rosey Outlook), Coral (Peach of Cake) and Orchid (Punch Drunk) colors are combined to create gorgeous brights.
• Red Desire: Classic Orangey Red (All Fired Up) and plummy wines (Ruby Do and Trouble Maker) complement the purple fashions of the season.
• Under the Sea: These marine shades range from sea foam (Jaded) to Cobalt (Blue My Mind) to a fantastical mix of blue and green (Mermaid’s Tail).

WHERE TO FIND THEM: Sally Hansen products are available at chain drug stores and mass retailers nationally

OPI Now Available at ULTA.com

OPI Now Available at ULTA.com, First Authorized E-Commerce Source in US

OPI announces the start of authorized e-commerce on ULTA.com. ULTA has been a licensed OPI salon account since 2000 and will be the first authorized account to sell OPI products online in the United States.

ULTA.com will carry the full OPI consumer product line, including the latest collection releases as well as over 200 classic nail lacquer shades, nail treatments, lotions, and certain manicure/pedicure tools. The site will also offer some of OPI’s value-priced consumer promotions.

“ULTA has been a strong OPI partner for many years,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “ULTA caters to the fashion-forward and general beauty consumer. In today’s digital age, this audience is looking to purchase product with the click of a fingertip.

“For this reason, OPI has decided to retail online with one of our current partners. ULTA knows the OPI brand, and we feel ULTA.com will continue to uphold OPI’s commitment to providing the best in high-quality products. In addition to carrying consumer products online and in-store, ULTA will continue to offer OPI GelColor, the two week gel manicure, in over 500 full-service salons!”

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Dermelect Cosmeceuticals Launches ME's Core Collection (+ Giveaway)

Dermelect Cosmeceuticals, the company that introduced the 1st peptide-infused, anti-aging lacquer treatment, announces the launch of ME’s Core collection. Designed for women who desire to grow out long, strong, natural nails without compromising fashionable fingertips, ME’s technologically advanced, salon-strength formulations are 3-Free and contain ProSina, a pure protein extract derived from New Zealand sheep’s wool that strengthens the nails and nourishes the skin.

Though the ME collection was introduced in 2012 with six summer and three resort on-trend shades, this is Dermelect’s first complete color lacquer collection. Dermelect turned to Celebrity Nail Tech, Elle, who is on Dermelect’s Board of Advisors to create a cohesive collection for ME. “Elle’s stellar reputation in the industry, as well as her tremendous fashion flair provided for an excellent opportunity to synergistically get involved with our innovative, anti-aging nail treatment colors,” says Amos Lavian, Founder of Dermelect Cosmeceuticals.

The 12 hues in ME’s Core collection include your staple nudes, pinks and reds in crème, sheer and metallic finishes, along with trend-setting blues, greens and purples, which Elle considers must-haves. “By adding in more vibrant, fashion-forward colors, this will allow you to create texture and your favorite nail art,” says Elle.

Just like Dermelect’s cosmeceutical collection, all of the ME anti-aging color treatments are named to evoke the esteem of the person who uses it:

• PRETENTIOUS-purple passion
• SWAGGER-autumn royal plum
• INDULGENCE-translucent pink
• RED-ICULOUS-classic chinese red crème
• VIVACIOUS-verdant pine green
• PHENOM-egyptian blue
• SO SUPERB-magnificent creamy mauve
• BLUE BLOOD-rich crimson with blue undertone
• DEBONNAIRE-opaque nude
• OPULENCE-french porcelain white
• STUNNER-metallic mocha blend
• DECADENCE-metallic espresso with green undertone

HOW IT WORKS
The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness. The ME colors combine fast drying, high shine and a healthy ‘green’ dose of vitamins, peptides and moisture, offering a colorful solution to the contemporary woman’s beauty concern—aging nails and hands.

KEY INGREDIENT
ProSina Protein Peptide-Hydrolyzed Keratin extracted from New Zealand sheep’s wool that strengthens the nails and moisturizes the skin.

BENEFITS

• Strengthens weak, brittle nails
• Restores nail flexibility
• Helps nails resist chipping and splitting
• Provides long-lasting, high shine and bold color
• Water and detergent resistant
• Protects against UV rays
• Formaldehyde, DBP and Toluene FREE
• Cruelty FREE (no animal testing) 

Dermelect’s ME Core lacquers, available April 2013, retail for $14.00 and can be purchased online at www.dermelect.com and at high-end apothecaries, beauty boutiques, salons, spas, medi-spas and doctors offices.

Caboodles Launches New Products Including Nail Valet

CABOODLES LAUNCHES PRETTY, POLISHED NEW PRODUCTS

Gilded Pleasure Nail Valet and Envy “IT” Bag debut this spring!

Caboodles – the leader in cosmetic organization since 1987 – added two more must-have items to their extensive collection of products – all designed to help women stay polished, stylish, social and altogether organized. Gilded Pleasure, a portable nail valet, and the stylish Envy “IT” bag, both set to launch this spring in-store nationwide in Target, WalMart, and Meijer.

The Gilded Pleasure Nail Valet Caboodle is the ultimate companion for any nail polish lover who wants to organize their ever-growing polish collection. In keeping with this spring’s hottest trends, the new Nail Valet comes in black-and-white zebra print with a hot pink zippered top for an added pop of color. A mirrored lid and five elastic top pockets in the lid keep manicure supplies separated and secure. The horizontally divided, removable, 2.5" deep tray is perfect for housing polish remover, cuticle oil, hand cream and any other mani-pedi must-haves. In the base is a removable 24-compartment grid divider where 24 pretty nail polishes nest neatly in four rows of six. The Gilded Pleasure Nail Valet Caboodle is compact and sleek at 10" L x 7" W x 6.5" H, and has a suggested retail price of approximately $29.99.

Also launching this spring is the Envy “IT” Bag, which helps beauty lovers go from work to play and back again. The chic carrier is a tote that does double duty as a makeup organizer. Outfitted in sleek black fabric with white polka dots, it opens to reveal a spacious interior with smartly placed inner pockets and elastic band storage to keep products and brushes in place. Keys, iPhone, lipstick – there is room for all the necessities. The Envy “IT” Bag will be exclusively available at Wal-Mart and measures 13" L x 7.5" W x 6.75" H with a suggested retail price of approximately $29.00-$34.00.

For more information visit www.caboodles.com.

China Glaze Hologlam Collection

China Glaze Introduces 12 Illuminating Holographic Lacquers with Hologlam

3…2…1…Blast off! Take your summer manicure out of this world with China Glaze Hologlam, an all new 12-piece collection of shimmering holographic nail lacquers. 

China Glaze established itself as the leader in holographic nail lacquer with the 2007 OMG! collection, one of the most popular collections in the brands’ history. Fueled by that success and back by popular demand, China Glaze Hologlam uses reflective, holographic particles to capture light and transform nails into amazing, ever-changing visual effects. With a strong linear finish whether indoor or shining bright in the sun, China Glaze Hologlam bends and changes, creating an illuminated three-dimensional, traveling color effect across the nail.

The China Glaze Hologlam collection features 12 futuristic shades, including:

• Get Outta My Space: powdered violet
• Astro-Hot: soft, baby pink
• Infra-Red: warm, magenta pink
• When Stars Collide: warm maroon
• Not In This Galaxy: bright, warm coral
• OMG A UFO: warm, moss green
• Don’t Be A Luna-Tic: turquoise aqua
• Sci-Fly By: light, silver blue
• Take A Trek: cool, denim blue
• Strap On Your Moonboots: midnight sky blue
• Galactic Gray: warm, gunmetal
• Cosmic Dust: silver metal

The China Glaze Hologlam collection will be available in April 2013 at fine salons and beauty supply stores nationwide with an SRP of $14.

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook, Twitter, and Pinterest.

Jamberry Nails Announces Online Customization Tool

Create One-of-a-Kind Nail Wraps with Jamberry Nails' Customization Tool

Jamberry Nails, the Utah-based direct-selling company that has become a household name in less than two years for their easy-to-apply long-lasting nail wraps, is expanding their current collection of over 275 unique nail art designs to, truly, an infinite amount. Launching today is an online customization tool so anyone can create personalized nail wraps by simply uploading their own pattern, graphic design or photo at jamberrynails.com.

This promises to be the ultimate tool for everyone from beauty junkies looking to personalize their routine to small businesses looking for unique and creative ways to market to women. Jamberry Nails custom designs will also make for meaningful personalized gifts, party favors, and a creative way to celebrate brides and mommies-to-be, graduates, star athletes and more. While standard Jamberry Nail wraps retail for $15 per sheet, customized styles will retail for $25 per sheet. One can usually get up to three applications from one pack of standard Jamberry Nails, and it will vary with customized nail wraps based on the design submitted.

For more information please visit jamberrynails.com.

Zoya PixieDust - Summer Edition

INFUSED WITH SUMMERY MAGIC AND WONDER

ZOYA PixieDust - Summer Edition

Because everyone wants more of it...the color experts at Zoya went back to the lab and created six more beautiful, long-wearing textured, matte and sparkling Zoya PixieDust Colors! This incredible and best-selling formula is sure to captivate with a magical sparkle and sugary finish like no other.

• ZP683 - Solange: EXCLUSIVE PIGMENT!!! Gold Metal sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP677 - Beatrix: Tangerine Metal sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP676 - Destiny: Coral Metal sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP682 - Miranda: Rose sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP675 - Stevie: Violet sparkle, exclusive Zoya PixieDust Matte Sparkle formula.
• ZP681 - Liberty: Blue sparkle, exclusive Zoya PixieDust Matte Sparkle formula.

Ultra long-wearing, nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

PixieDust Application: For BEST RESULTS apply 1-3 (for full coverage) thin coats of polish. Allow product to dry completely for full effect. Do not use a base coat or top coat.

Find over 300 stunning Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION!

$9.00 ea. (US)
Available on Zoya.com
SHIPPING APRIL 1, 2013