Friday, January 3, 2014

DOVE and Nicole by OPI's Discover Your Dark Side in the New Year Sweepstakes

25,000 winners to receive DOVE Dark Chocolate-inspired nail lacquer kit

DOVE Dark Chocolate and NICOLE by OPI celebrate the New Year with the launch of the "Discover Your Dark Side in the New Year Sweepstakes." The Facebook-based promotion will randomly award 25,000 entrants with two exclusive NICOLE by OPI nail lacquer shades inspired by DOVE Dark Chocolate: "Better After Dark" and "Promises in the Dark."

As the #1 solid dark chocolate on the market, the unique, silky-smooth taste of DOVE Dark Chocolate lives up to people’s expectations of what chocolate should taste like. Available in four varieties, including new DOVE Silky Smooth Sea Salt Caramel Dark Chocolate, DOVE uses carefully selected cocoa beans to deliver its signature taste and a special process that delivers the unique, silky-smooth texture.

"In 2014, we want to encourage people to discover the delicious taste of DOVE Dark Chocolate, which offers a creamy taste experience that shatters the perception that dark chocolate tastes bitter," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "With this sweepstakes, we’re putting the silky-smooth taste of DOVE Dark Chocolate at people’s fingertips with the always smooth nail polish experience from NICOLE by OPI."

Enter the "Discover Your Dark Side in the New Year Sweepstakes" from now through February 5, 2014, DOVE Chocolate Facebook fans can enter once per day for a chance to win one (1) of the 25,000 NICOLE by OPI kits, which include:
  • A coupon for a free DOVE Dark Chocolate Bar (1.34 oz. - 1.44 oz.)
  • Better After Dark NICOLE by OPI Nail Lacquer Bottle
  • Promises in the Dark NICOLE by OPI Nail Lacquer Bottle

To enter, simply "like" the DOVE Chocolate Facebook page and click on the Sweepstakes tab to enter your name, email address, shipping address and date of birth. The Sweepstakes is open to legal residents of the 50 United States who are age 13 or older on or before December 27, 2013. All winners will be selected at random by an independent agency in the week following the sweepstakes.

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