OPI Launches Magnetic Holiday Lacquers
Inspired by Skyfall and the Bond Legacy
OPI celebrates the 50th anniversary of James Bond with the release of three,
new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized
colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy, each
come with its own unique, specially-designed magnetizer to create striped, diamond or
wavy patterns, respectively.
“For the first time OPI is launching magnetized lacquers in honor of our exciting
partnership with EON Productions,” said Suzi Weiss-Fischmann, OPI Executive VP &
Artistic Director. “Nail design is here to stay, and these limited-edition shades offer a
fun, easy way to experiment with lacquer. There are no limits when it comes to having
unique, eye-catching nails.”
The three Skyfall Magnetic Lacquer Packs include:
- Is That Silva? - Don’t mistake this gunmetal gray for anything else.
A diagonally striped pattern appears with this lacquer.
- Bond…James Bond -
Be spied in this elegant gold shimmer.
A diamond pattern forms over this shade.
- Morning, Moneypenny - You secretly desire this heart-throbbing burgundy.
This lacquer has a dreamy, wave-like pattern.
To use, prep nails like normal, followed by Base Coat and one layer of the
magnetic lacquer. Then, apply a second coat of lacquer to the first nail; while still wet,
position the finger onto the base of magnetizer placing it down. Press the top down so
the magnet rests on the finger above the nail without touching the lacquer. Magnetize
for about five seconds for the design to fully develop. Continue this process until all nails
are painted and magnetized. Apply Top Coat once nails are dry.
OPI Announces Striking New Limited Edition
Bond-Inspired 18K Gold Leaf Top Coat
OPI has crafted the perfect, decadent holiday treat - complete with a dash of
luxury, a sprinkling of fashion, and touch of intrigue - to celebrate James Bond’s
Golden Anniversary with the introduction of 18 karat gold leaf top coat The Man
with the Golden Gun. This luminous, rich top coat adds an additional layer of chic
gold leaf texture whether painted over completely dry OPI nail lacquer or directly to
the nail itself.
Inspired by the world of 007, this stunning, real 18 karat gold top coat comes
packaged in a special limited edition collectable gold bottle and makes the ultimate
holiday gift.
“For 50 years Bond beauties have graced the big screen with their dazzling
looks and opulent style, and gold has always played a prominent role,” says Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “Gold transcends time;
from the first Bond film to the soon to be released – Skyfall – Bond Girls have
adorned themselves with gold accessories from jewelry and heels to clutches. This
top coat’s radiant hue and stunning 18 karat gold leaf texture and patterns take
accessorizing this holiday season to new heights!”
OPI Releases NEW! Pure Lacquer Nail App with
Designs Inspired by Skyfall
OPI adds four new, limited-edition designs to the Pure Lacquer Nail App
collection, which offers instant, easy-to-apply nail designs. The precut nail strips are
made of 100% real nail lacquer and provide a high-shine finish, long-lasting wear, and
zero drying time. The new designs inspired by Skyfall include
Nice Tux (silver and
black glitter zig zag stripe),
Positively Shocking (glittery gold),
Floating Dragon
(bright red crème with black dragon print) and
Shaken Not Stirred (silver with martini
glass print).
“We are pleased to expand our Pure Lacquer Nail App offerings with designs
inspired by OPI’s thrilling partnership with EON Productions and Skyfall,” says Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “The popularity of nail
design is booming with both the everyday woman and nail professionals. Pure Lacquer
Nail Apps provide women with quick, easy and unique nail looks, offering long-lasting
designs that could not be created by hand.”
To apply, peel off plastic cover and place Nail Apps on nails, while smoothing
down all edges. Each pack contains 16 strips to ensure perfect sizing for all finger
and toe nails. File the nail edge to remove any strip excess. Pure Lacquer Nail Apps
already contain a base coat and top coat; do not use regular base or top coat with the
strips. Simply remove with an acetone polish remover. For longer wear (about two
weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat.
As with all OPI nail lacquers, these products inspired by Skyfall contain
no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush where applicable for
the ultimate in application.
These limited edition promotions will be available beginning October 2012 at
Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s,
JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA. Suggested retail prices are:
- Magnetic polish - $17.50 each
- The Man With the Golden Gun - $30.00
- Nail Apps - $11.95 per set
For more information, please call 800-341-9999 or visit
www.opi.com. Follow OPI on Twitter
@OPI_PRODUCTS and become a
Facebook fan!
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