Thursday, February 21, 2013

Sally Hansen Launches I Heart Nail Art Campaign


THINK: Be your own nail artist for the chance to win.

WHAT IT IS: I Heart Nail Art is a 5-month campaign where consumers will be challenged to create nail art based on monthly themes. As the nail authority, Sally Hansen has trend setting colors women can use to express their creativity and individuality through vibrant, vivid, bold nails. Now, Sally Hansen is asking American women to show off their nail art skills with the I Heart Nail Art Contest. Each month, Sally Hansen will post a new nail art challenge on Facebook and encourage fans to post photos of their inspiring, intricate and ingenious nail art looks for a chance to win.

Monthly winners will receive $500 dollars and a trip to New York City to participate in the I Heart Nail Art Grand Finale, where competitors will be asked to create nail art looks on the spot. An expert panel of fashion and beauty experts and nail art enthusiasts will select the grand prize winner, who will earn the title of Sally Hansen Nail Art Sweetheart and win $2000. The grand prize winner will also be featured on Sally Hansen promotional materials, showcasing her nail art.

Sally Hansen’s own nail ambassador celebrity manicurist, Tracylee, will serve on the panel of judges choosing the winner. “I constantly take inspiration from fashion, architecture, events and pop culture in creating my nail art,” reveals Tracylee. “I’m so excited to see the kind of creative submissions we get and find new inspiration in my own work.”

So, if you think you’ve got what it takes to be the Sally Hansen Nail Art Sweetheart, visit to enter. You can also enter on Instagram and Twitter with #iheartnailart.

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