NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S SPECIAL K
The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!
“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”This promotion will be available in the US where Special K products are sold.
I'm all for partnerships, but I've got to see a connection via entertainment, style....SOMETHING relative.
ReplyDeleteThis? I see this kind of marketing as Over The Top.
Regardless, happy Friday, my dear.
Lisa